Polyteknisk Boghandel

A leader in the field of service innovation reveals the key to assessing customer needs to drive more effective development of breakthrough services and products. Special sections offer practical guidance for front-end service innovation. Foreword by Strategyn CEO Tony Ulwick, author of the bestseller,What Customers Want Bettencourt is a former professor of marketing at Indiana University and has published articles inHarvard Business Review, Sloan Management Review, and other publications Lance Bettencourt, PhD(Bloomington, IN) is an executive director at Strategyn where he has supported innovation initiatives Microsoft, Colgate-Palmolive, TD Bank Financial Group, Kimberly-Clark, and other firms.