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Viser: The Startup Way - Making Entrepreneurship a Fundamental Discipline of Every Enterprise

The Startup Way - Making Entrepreneurship a Fundamental Discipline of Every Enterprise

The Startup Way

Making Entrepreneurship a Fundamental Discipline of Every Enterprise
Eric Ries
(2017)
Sprog: Engelsk
Penguin Publishing Group
198,00 kr.
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Detaljer Om Varen

  • Paperback: 324 sider
  • Udgiver: Penguin Publishing Group (Oktober 2017)
  • ISBN: 9780241197264
With his million-copy bestseller The Lean Startup, Eric Ries launched a global movement.

Concepts like minimal viable product, A/B testing and 'pivoting' changed the language of business. Now he turns his attention to companies of all sizes - and shows how the startup ethos can breathe new life into even the largest and most bureaucratic organisation.

In this groundbreaking new book, he draws on inside stories of transformations at multinationals like General Electric and Toyota, titans like Amazon and Facebook, and tech upstarts like Airbnb and Twilio. He lays out a new framework for entrepreneurial management: a comprehensive approach that kick starts innovation and delivers sustained growth, even in highly uncertain environments.

The Startup Way is an essential read for leaders, managers and entrepreneurs at any level. It's a revolutionary approach to incubating great ideas, turning all teams into startups, and inspiring everyone to think like an entrepreneur.

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