Polyteknisk Boghandel

Smart branding professionals can make use of this scientific revelation to make sure their brand is at the top of their customers' minds at the moment they choose what to buy. Branding with Brainsgives you the three most powerful laws of better branding that will make sure yourbrand comes out on top. The first book to link how the brain works with branding and the customer's decision to buy - a totally new, dramatically different and extremely effective approach to branding New tools, techniques and frameworks to help you implement the top three laws of branding more effectively Includes a fascinating collection of international brand stories which show the three laws of branding in action and reveal the potent impact of the workings of the human brain