Polyteknisk Boghandel

This refreshingly different introduction to media studies offers an understanding of the mass madia which is critical but which does not deny the pleasures they offer. Reflecting the trends of today's media and cultural studies courses, it introduces students both to social scientific approaches and those of the humanities and aesthetics.

Acknowledgements

Part 1: The Audience and the Media
1. Identity: the media and our understanding of ourselves
2. Influence: the media's power - and our own
3. Distinctions: social difference, lifestyle and taste

Part 2: Perspectives on Media Texts
4. Semiotics: signs, codes and cultures
5. Hermeneutics: interpretation and understanding
6. Rhetoric: language, situation, purpose
7. Narratology: the forms and functions of stories

Part 3: Production: Contexts and Conditions
8. Public sphere and democracy: ideals and realities
9. Broadcasting: technology, society and policy
10. Production: creativity, contexts and power Bibliography
Index