Polyteknisk Boghandel

Are you getting the most out of your website? Google insider and web metrics expert Brian Clifton reveals the information you need to get a true picture of your site's impact and stay competitive using Google Analytics (GA) and the latest web metrics methodologies. Which marketing campaigns work best? How do you quantify their success? What indicators should you track? Packed with techniques and insider secrets not documented elsewhere, this book has the expert guidance you need to enhance your brand and increase your site's ROI.

Introduction. Part I: Measuring Success.
Chapter
1: Why Understanding Your Web Traffic Is Important to Your Business.
Chapter
2: Available Methodologies.
Chapter
3: Where Google Analytics Fits. Part II: Using Google Analytics Reports.
Chapter
4: Using the Google Analytics Interface.
Chapter
5: Top
10 Reports Explained. Part III: Implementing Google Analytics.
Chapter
6: Getting Started.
Chapter
7: Advanced Implementation.
Chapter
8: Best Practices Configuration Guide.
Chapter
9: Google Analytics Hacks. Part IV: Using Visitor Data to Drive Website Improvement.
Chapter
10: Focus on Key Performance Indicators.
Chapter
11: Real-World Tasks. Appendix: Recommended Further Reading. Index.