Polyteknisk Boghandel

Companies spent $4.8 billion on Web analytics tools and services in 2007. This book is the only one to show readers how to use Yahoo! s free Web analytics tool.

Offering step-by-step instructions and advanced techniques on how to customize tracking codes, evaluate enterprise and pay-per-click campaigns, track custom fields and internal search, and effectively use data visualization tools, this resource discusses the why of Web analytics as well as the how and reveals secrets and tricks not documented elsewhere.

Topics include reporting results, using dashboards, paid search analysis and optimization, content analysis and optimization, and much more.

Chapter
1 - Getting startedChapter
2 - Content and advanced conversion trackingChapter
3 - Enterprise campaign trackingChapter
4 - Merchandizing tracking and reportingChapter
5 - Advanced implementationsChapter
6 - Working with report resultsChapter
7 - Customizing report resultsChapter
8 - Advanced report customization with templatesChapter
9 - Using dashboardsChapter
10 - Distinctive reports and usageChapter
11 - API UsageChapter
12 - Paid Search analysis and optimizationChapter
13 - Form analysis and optimizationChapter
14 - General content analysis and optimizationAppendix A - Color Insert (Dashboards and Data Visualization)Appendix B - Certified Agency Partners