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Viser: The Myths of Innovation
The Myths of Innovation
Detaljer om varen
Paperback: 192 siderUdgiver: O'Reilly Media, Incorporated (Marts 2009)
Forfattere: Scott Berkun
ISBN-10: 0596521847
ISBN-13: 9780596521844
How do you know whether a hot technology will succeed or fail? Or where the next big idea will come from? The best answers come not from the popular myths we tell about innovation, but instead from time-tested truths that explain how we've made it this far. This book shows the way. In The Myths of Innovation, bestselling author Scott Berkun takes a careful look at innovation history, including the software and Internet Age, to reveal how ideas truly become successful innovations-truths that people can apply to today's challenges. Using dozens of examples from the history of technology, business, and the arts, you'll learn how to convert the knowledge you have into ideas that can change the world.A member of the Internet Explorer team at Microsoft from 1994-1999, he is a full-time author at www.scottberkun.com and wrote the 2005 bestseller, Making Things Happen (O'Reilly). He also teaches creative thinking at the University of Washington.
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