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Viser: Search Engine Optimization in 24 Hours
Search Engine Optimization in 24 Hours
Rogers Cadenhead
(2025)
Sprog: Engelsk
Pearson Education, Limited
236,00 kr.
Denne udgivelse har været planlagt men er nu opgivet og udkommer derfor ikke.
Detaljer om varen
- Paperback: 456 sider
- Udgiver: Pearson Education, Limited (Maj 2025)
- ISBN: 9780672335587
Millions of web publishers know they need SEO expertise, but can't afford an SEO guru. Teach Yourself Search Engine Optimization (SEO) in 24 Hours is the most cost-effective alternative: a quick, step-by-step tutorial that guides non-experts step-by-step through optimizing their sites for maximum visibility on the web and in search engines. Although SEO is often marketed as if it's some kind of secret voodoo, much of it boils down to good design, effective writing, a well-organized approach, some up-to-date knowledge about how search engines work, and a few free, easy-to-find tools. Long-time web and SEO expert Rogers Cadenhead has brought together all this essential knowledge in one place. Drawing on over a decade of experience promoting sites of all kinds, Cadenhead offers practical advice and up-to-date tips designed specifically for web "do-it-yourselfers." He thoroughly covers Google, while also addressing Microsoft's popular Bing search engine, as well as newer specialty search engines that serve specific purposes or audiences. Throughout, step-by-step instructions carefully walk readers through key tasks... Quizzes and Exercises help them confirm their knowledge... "Did You Know?" tips offer insider advice and shortcuts... and "Watch Out " alerts help readers avoid problems. By the time they're finished, readers won't just understand SEO: they'll be able to make it work for their own sites and businesses.
Table of Contents
Part I. SEO Basics Hour
1: Getting Started with SEO Hour
2: Deciphering Google PageRank Hour
3: Understanding Search Results Hour
4: Using Google Webmaster Hour
5: Indexing Your Site with Sitemaps
Part II. Creating a Search-Friendly Web Site Hour
6: Designing Search-Friendly Headings and URLs Hour
7: Organizing a Site and Building Internal Links Hour
8: Fine-Tuning Your Blogging Software Hour
9: Encouraging Links from Other Sites
Part III. Creating and Publicizing Your Content Hour
10: Writing Effective Non-Duplicated Content Hour
11: Publishing RSS Feeds Hour
12: Promoting Your Site on Twitter Hour
13: Using Social Media to Grow Traffic Hour
14: Finding Long-Tail Keywords
Part IV. Updating and Restructuring a Site Hour
15: Creating a Microsite Hour
16: Moving and Redesigning a Site Hour
17: Learning from Your Competitors Hour
18: Tagging Content with Microformats Hour
19: Using the Top 10 Free SEO Tools
Part V. Advanced SEO Tools Hour
20: Avoiding the Dreaded Google Penalty Hour
21: Tracking Results with Google Analytics Hour
22: Making Money with Google AdSense Hour
23: Getting Listed in Google News Hour
24: Deciding How to Spend Your Millions
Part I. SEO Basics Hour
1: Getting Started with SEO Hour
2: Deciphering Google PageRank Hour
3: Understanding Search Results Hour
4: Using Google Webmaster Hour
5: Indexing Your Site with Sitemaps
Part II. Creating a Search-Friendly Web Site Hour
6: Designing Search-Friendly Headings and URLs Hour
7: Organizing a Site and Building Internal Links Hour
8: Fine-Tuning Your Blogging Software Hour
9: Encouraging Links from Other Sites
Part III. Creating and Publicizing Your Content Hour
10: Writing Effective Non-Duplicated Content Hour
11: Publishing RSS Feeds Hour
12: Promoting Your Site on Twitter Hour
13: Using Social Media to Grow Traffic Hour
14: Finding Long-Tail Keywords
Part IV. Updating and Restructuring a Site Hour
15: Creating a Microsite Hour
16: Moving and Redesigning a Site Hour
17: Learning from Your Competitors Hour
18: Tagging Content with Microformats Hour
19: Using the Top 10 Free SEO Tools
Part V. Advanced SEO Tools Hour
20: Avoiding the Dreaded Google Penalty Hour
21: Tracking Results with Google Analytics Hour
22: Making Money with Google AdSense Hour
23: Getting Listed in Google News Hour
24: Deciding How to Spend Your Millions
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Tlf 77 42 43 44 - email poly@polyteknisk.dk - CVR 34072655 - Sydbank Reg: 6748 Konto 0001107927