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Viser: Corporate Brand Personality - Re-Focus Your Organization's Culture to Build Trust, Respect and Authenticity
Corporate Brand Personality
Re-Focus Your Organization's Culture to Build Trust, Respect and Authenticity
Lesley Everett og Clive Woodward
(2016)
Sprog: Engelsk
Kogan Page, Limited
284,00 kr.
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Detaljer om varen
- Paperback: 208 sider
- Udgiver: Kogan Page, Limited (Februar 2016)
- Forfattere: Lesley Everett og Clive Woodward
- ISBN: 9780749471378
"Corporate Brand Personality" addresses the increasing need for organizations to refocus and realign their corporate culture in order to compete in a business world that demands trust, respect, and strong values. Moving beyond simply how products are marketed and perceived, it explains how to lead and engage people at every level within the organization to ensure consistent engagement with brand values. Including practical models to show how corporate culture and values can be managed and improved, author Lesley Everett provides real examples and case studies from sectors including hospitality, engineering, retail, and finance that show how employees' behaviors can deeply affect brand reputation through all areas of the organization. Incorporating a complete strategy from start to finish, this book will help managers and HR directors build visible leadership, project an authentic brand image, and reinforce the company's values."
1: What is happening and why;
2: Internal culture becomes external culture;
3: What causes people to behave in a particular manner?;
4: Your brand outside;
5: The global effect;
6: The customer experience;
7: How we can change our culture;
8: How to apply this training for maximum effect;
9: The results we can expect - real examples and case studies;
10: What needs to happen from this point on for the business world to change?
2: Internal culture becomes external culture;
3: What causes people to behave in a particular manner?;
4: Your brand outside;
5: The global effect;
6: The customer experience;
7: How we can change our culture;
8: How to apply this training for maximum effect;
9: The results we can expect - real examples and case studies;
10: What needs to happen from this point on for the business world to change?
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Tlf 77 42 43 44 - email poly@polyteknisk.dk - CVR 34072655 - Sydbank Reg: 6748 Konto 0001107927