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Viser: Artificial Intelligence Marketing and Predicting Consumer Choice - An Overview of Tools and Techniques
Artificial Intelligence Marketing and Predicting Consumer Choice
An Overview of Tools and Techniques
Steven Struhl
(2017)
Sprog: Engelsk
Detaljer om varen
- Paperback: 272 sider
- Udgiver: Kogan Page, Limited (April 2017)
- ISBN: 9780749479558
02: Getting the Project Going;
03: Conjoint, Discrete Choice and Other Trade-offs: Let's Do an Experiment;
04: Creating the Best, Newest Thing: Discrete Choice Modelling;
05: Conjoint Analysis and its Uses;
06: Predictive Models: Via Classifications that Grow on Trees;
07: Remarkable Predictive Models with Bayes Nets;
08: Putting it Together: What to Use When;