SØG - mellem flere end 8 millioner bøger:

Søg på: Titel, forfatter, forlag - gerne i kombination.
Eller blot på isbn, hvis du kender dette.

Viser: Participation Marketing - Unleashing Employees to Participate and Become Brand Storytellers

Participation Marketing, 1. udgave
Søgbar e-bog

Participation Marketing Vital Source e-bog

Michael Brito
(2018)
Kogan Page
280,00 kr.
Leveres umiddelbart efter køb
Participation Marketing - Unleashing Employees to Participate and Become Brand Storytellers

Participation Marketing

Unleashing Employees to Participate and Become Brand Storytellers
Michael Brito
(2018)
Sprog: Engelsk
Kogan Page, Limited
284,00 kr.
ikke på lager, Bestil nu og få den leveret
om ca. 10 hverdage

Detaljer om varen

  • 1. Udgave
  • Vital Source searchable e-book (Reflowable pages)
  • Udgiver: Kogan Page (Marts 2018)
  • ISBN: 9780749482114
Trust is an invaluable commodity in any business environment. Organizations benefit from being viewed as transparent, open and human, and one of the best ways of achieving this is through authentic employee advocacy. Participation Marketing takes a detailed look at the benefits that arise when employees are fully subscribed to a brand's ethos, and how this can be used to magnify a brand's voice. After all, it's likely that every individual employee of a company now has several hundred unique social media connections, if not more. So by engaging staff and encouraging them to participate in company activity and share via their own channels, they will be broadcasting trusted brand experiences to entirely new groups of consumers. Employee advocacy has always been worth investing in, but as the combination of constant connectedness and conversation becomes standard in our everyday lives, so too grows the importance of leveraging it. Participation Marketing will convince business leaders to think hard about employee advocacy as a channel that has many positive business outcomes. Internally, it will engage employees and make them feel part of something bigger, which will naturally result in employee satisfaction, retention and an increase in productivity. Externally, it will help brands reach new audiences with trusted and relevant stories.
Licens varighed:
Bookshelf online: 5 år fra købsdato.
Bookshelf appen: ubegrænset dage fra købsdato.

Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 2 sider kan printes ad gangen
Copy: højest 2 sider i alt kan kopieres (copy/paste)

Detaljer om varen

  • Paperback: 256 sider
  • Udgiver: Kogan Page, Limited (Marts 2018)
  • ISBN: 9780749482107

Trust is an invaluable commodity in any business environment. Organizations benefit from being viewed as transparent, open and human, and one of the best ways of achieving this is through authentic employee advocacy. Participation Marketing takes a detailed look at the benefits that arise when employees are fully subscribed to a brand's ethos, and how this can be used to magnify a brand's voice. After all, it's likely that every individual employee of a company now has several hundred unique social media connections, if not more. So by engaging staff and encouraging them to participate in company activity and share via their own channels, they will be broadcasting trusted brand experiences to entirely new groups of consumers.

Employee advocacy has always been worth investing in, but as the combination of constant connectedness and conversation becomes standard in our everyday lives, so too grows the importance of leveraging it. Participation Marketing will convince business leaders to think hard about employee advocacy as a channel that has many positive business outcomes. Internally, it will engage employees and make them feel part of something bigger, which will naturally result in employee satisfaction, retention and an increase in productivity. Externally, it will help brands reach new audiences with trusted and relevant stories.

**
Chapter -
00: Introduction by Russ Fradin: your people are your brand; * Section - ONE: Setting the groundwork; **
Chapter -
01: Employee advocacy: making a believer out of you; **
Chapter -
02: The future of work: the new office, inside and out; * Section - TWO: The business case for employee advocacy; **
Chapter -
03: Contextualizing the marketplace for employee activation; **
Chapter -
04: The psychology of 'what's in it for me?' and how it affects employee advocacy; **
Chapter -
05: For brands, employee advocacy is a business imperative; **
Chapter -
06: Employee advocacy as a business model; * Section - THREE: Blueprint: launching your employee advocacy programme; **
Chapter -
07: Employee advocacy: a model for disruption; **
Chapter -
08: Building your employee activation plan: who is responsible for what?; **
Chapter -
09: Identifying, segmenting and training the workforce for brand engagement; **
Chapter -
10: Bringing employee storytelling to life; **
Chapter -
11: Choosing the right employee advocacy technology;
De oplyste priser er inkl. moms

Polyteknisk Boghandel

har gennem mere end 50 år været studieboghandlen på DTU og en af Danmarks førende specialister i faglitteratur.

 

Vi lagerfører et bredt udvalg af bøger, ikke bare inden for videnskab og teknik, men også f.eks. ledelse, IT og meget andet.

Læs mere her


Trykt eller digital bog?

Ud over trykte bøger tilbyder vi tre forskellige typer af digitale bøger:

 

Vital Source Bookshelf: En velfungerende ebogsplatform, hvor bogen downloades til din computer og/eller mobile enhed.

 

Du skal bruge den gratis Bookshelf software til at læse læse bøgerne - der er indbygget gode værktøjer til f.eks. søgning, overstregning, notetagning mv. I langt de fleste tilfælde vil du samtidig have en sideløbende 1825 dages online adgang. Læs mere om Vital Source bøger

 

Levering: I forbindelse med købet opretter du et login. Når du har installeret Bookshelf softwaren, logger du blot ind og din bog downloades automatisk.

 

 

Adobe ebog: Dette er Adobe DRM ebøger som downloades til din lokale computer eller mobil enhed.

 

For at læse bøgerne kræves særlig software, som understøtter denne type. Softwaren er gratis, men du bør sikre at du har rettigheder til installere software på den maskine du påtænker at anvende den på. Læs mere om Adobe DRM bøger

 

Levering: Et download link sendes pr email umiddelbart efter købet.

 


Ibog: Dette er en online bog som kan læses på udgiverens website. 

Der kræves ikke særlig software, bogen læses i en almindelig browser.

 

Levering: Vores medarbejder sender dig en adgangsnøgle pr email.

 

Vi gør opmærksom på at der ikke er retur/fortrydelsesret på digitale varer.