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Viser: Facebook Marketing for Dummies®
Facebook Marketing for Dummies®
John Haydon
(2015)
Sprog: Engelsk
Detaljer om varen
- Paperback: 336 sider
- Udgiver: John Wiley & Sons, Limited (Januar 2015)
- ISBN: 9781118951323
This new edition of Facebook Marketing For Dummies arms novice to expert marketers with everything they need to plan, refine, execute, and maintain a successful Facebook marketing campaign. Fully updated to cover the latest tools and techniques of Facebook marketing, you'll find hands-on guidance to create and administer your Page Timeline, understand the psychology of the Facebook user, build your fan base, utilize events, contests, and polls to promote your Page, increase your brand awareness, integrate your Facebook marketing campaign with other marketing strategies, and monitor, measure, and adjust your Facebook marketing campaigns.
Written by a leading expert on helping others use Facebook and other social media tools to promote and enhance their brands, this practical guide gets you up and running on Facebook marketing--fast. In plain English, it walks you through all the latest features, including new designs for the News Feed, Timeline, and Pages, as well as major changes to the Facebook advertising platform.
- Includes real-world case studies that illustrate how successful Facebook marketing really works
- Fully updated to cover the latest tools and techniques in Facebook marketing
- Shows marketers how to use Facebook to reach and engage their target audience
- Provides step-by-step instructions on how to organize, optimize, and manage your Facebook advertising campaigns
If you're a marketer looking to develop or refine a social media marketing plan that includes significant Facebook presence, Facebook Marketing For Dummies is your go-to guide.
Part I: Getting Started with Facebook Marketing 5
Chapter 1: Marketing in the Age of Facebook 7
Chapter 2: Researching and Understanding Your Target Audience 17
Chapter 3: Developing a Facebook Marketing Plan 29
Part II: Building Your Facebook Presence 49
Chapter 4: Getting Started with a Facebook Page 51
Chapter 5: Configuring the Best Admin Settings for Your Facebook Page 75
Chapter 6: Enhancing Your Facebook Page with Applications 87
Part III: Engaging with Your Customers and Prospects on Facebook 103
Chapter 7: Creating a Remarkable Presence on Facebook with Content Marketing 105
Chapter 8: Growing Your Facebook Page's Fan Base 117
Chapter 9: Engaging Your Facebook Fans 139
Chapter 10: Improving Your Marketing Strategy with Facebook Insights 157
Part IV: Marketing beyond the Facebook Page 179
Chapter 11: Using Facebook Advertising to Promote Your Business 181
Chapter 12: Using Facebook Offers to Sell Products and Services 217
Chapter 13: Using Facebook Groups and Events for Your Business 225
Chapter 14: Integrating Facebook into Your Other Marketing Channels 245
Chapter 15: Integrating Facebook Features into Your Website with Social Plugins 261
Part V: The
Part of Tens 287
Chapter 16: Ten Common Facebook Marketing Mistakes (and How to Avoid Them) 289
Chapter 17: Ten Business Tips for Facebook 295
Chapter 18: Ten (Okay, Eight) Factors for Long-Term Facebook Marketing Success 301 Index 305