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Viser: Electronic Media - Then, Now, and Later
Electronic Media
Then, Now, and Later
Norman J. Medoff og Barbara Kaye
(2016)
Sprog: Engelsk
om ca. 10 hverdage
Detaljer om varen
- 3. Udgave
- Paperback: 330 sider
- Udgiver: Taylor & Francis Group (December 2016)
- Forfattere: Norman J. Medoff og Barbara Kaye
- ISBN: 9781138903203
Electronic Media: Then, Now, and Later provides a synopsis of the beginnings of electronic media in broadcasting and the subsequent advancements into digital media. The Then, Now, and Laterapproach focuses on how past innovations laid the groundwork for changing trends in technology, providing the opportunity and demand for evolution in both broadcasting and digital media. An updated companion website provides links to additional resources, chapter summaries, study guides and practice quizzes, instructor materials, and more. This new edition features two new chapters: one on social media, and one on choosing your entertainment and information experience.
- The then/now/laterthematic structure of the book helps instructors draw parallels (and contracts) between media history and current events, which helps get students more engaged with the material.
- The book is known for its clear, concise, readable, and engaging writing style, which students and instructors alike appreciate.
- The companion website is updated and offers materials for instructors (an IM, PowerPoint slides, and test bank)
1. Opting in to Today's Media
2. From Marconi to Mobile Listening
3. Television: Big Box to Flat Screen
4. Television Programming
5. The Internet
6. Up Close and Personal: Choosing Your Entertainment and Information Experience
7. Advertising
8. Tapping Into the Audience
9. Social Media: Private Conversations in Public Places
10. The Business of Entertainment and Media Ownership
11. Media Operations: Producing and Distributing Content
12. Film in a New Media World
13. Media Effects