Hjem

Praise for UX for Lean Startups;Foreword;Preface; Who Should Read This Book; What Is This Book About?; How to Use This Book; We'd Like to Hear from You; Safari® Books Online; Acknowledgments;Introduction; What Is Lean UX, Anyway?;Validation;
Chapter 1: Early Validation;
1.1 A Market, a Problem, and a Product Walk into a Bar;
1.2 Some Tools for Early Validation;
1.3 Early Validation Isn't the End;
1.4 Loosely Related Rant: Pain-Driven Design;
1.5 Go Do This Now!;
Chapter 2: The Right Sort of Research at the Right Time;
2.1 Competitor Testing;
2.2 Five-Second Tests;
2.3 Clickable Prototype Testing;
2.4 Guerilla User Tests;
2.5 Loosely Related Rant: Shut the Hell Up and Other Tips for Getting Feedback;
2.6 Go Do This Now!;
Chapter 3: Faster User Research;
3.1 Iterate! Iterate! Iterate!;
3.2 Stay in the Building;
3.3 Unmoderated Testing;
3.4 When to Survey;
3.5 Loosely Related Rant: Stupid Reasons for Not Doing Research;
3.6 Go Do This Now!;
Chapter 4: Qualitative Research Is Great...Except When It's Terrible;
4.1 A One-Variable Change;
4.2 A Multivariable or Flow Change;
4.3 Deciding What to Build Next;
4.4 Loosely Related Rant: If You Build It, Will They Buy It?;
4.5 Go Do This Now!;Design;
Chapter 5: Designing for Validation;
5.1 Tool
1: Truly Understand the Problem;
5.2 Tool
2: Design the Test First;
5.3 Tool
3: Write Some Stories;
5.4 Tool
4: Talk About Possible Solutions with the Team;
5.5 Tool
5: Make a Decision;
5.6 Tool
6: (In)Validate the Approach;
5.7 Tool
7: Sketch a Few Approaches;
5.8 Tool
8: Create Interactive Prototypes;
5.9 Tool
9: Test and Iterate;
5.10 Loosely Related Rant: Give the Users What They Really Want;
5.11 Go Do This Now!;
Chapter 6: Just Enough Design;
6.1 Design the Necessary, Not the Neat;
6.2 Here's Another Example;
6.3 Build a Feature Stub;
6.4 Build a Wizard of Oz Feature;
6.5 Solve Only the Important Problems;
6.6 Loosely Related Rant: Stop Worrying About the Cup Holders;
6.7 Go Do This Now!;
Chapter 7: Design Hacks;
7.1 Design Patterns;
7.2 Competitive Research;
7.3 User Testing the Competition;
7.4 Consistency;
7.5 Frameworks;
7.6 There's Probably a Plug-in for That;
7.7 Don't Design It at All;
7.8 Getting Some Professional Help;
7.9 Loosely Related Rant: The Art of the UX Steal;
7.10 The Right Way to Steal;
7.11 Go Do This Now!;
Chapter 8: Diagrams, Sketches, Wireframes, and Prototypes;
8.1 Why Diagram?;
8.2 When Do You Sketch?;
8.3 What's a Wireframe, and Why Do You Care?;
8.4 Do You Have to Make an Interactive Prototype?;
8.5 So Which Should You Build?;
8.6 Loosely Related Rant: Why I Hate Paper Prototypes;
8.7 Go Do This Now!;
Chapter 9: An MVP Is Both M & V;
9.1 The Landing Page;
9.2 The First Iteration;
9.3 Loosely Related Rant: Limited Products versus Crappy Products;
9.4 Go Do This Now!;
Chapter 10: The Right Amount of Visual Design;
10.1 Why Is Visual Design Important in UX?;
10.2 Loosely Related Rant: The Best Visual Design in the World;
10.3 Go Do This Now!;Product;
Chapter 11: Measure It!;
11.1 What Does Measuring Design Entail, Anyway?;
11.2 Several Stupid Reasons for Not A/B Testing (and a Couple of Good Ones);
11.3 When to A/B Test and When to Research;
11.4 What A/B Testing Does Well;
11.5 What Qualitative Testing Does Well;
11.6 How Do They Work Together?;
11.7 Which Metrics Equal Happy Users;
11.8 Loosely Related Rant: Stupid Mistakes People Make When Analyzing Data;
11.9 Go Do This Now!;
Chapter 12: Go Faster!;
12.1 Work as a Cross-Functional Team;
12.2 Combine Product and UX Roles;
12.3 Avoid Engineering When Possible;
12.4 Loosely Related Rant: Ship It Already! Just Not to Everyone at Once;
12.5 Go Do This Now!;
Chapter 13: The Big Finish;About the Author;