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Viser: Kotler: Marketing Management
Marketing
Real People, Real Decisions
Michael Solomon, Greg Marshall, Elnora Stuart, Bradley Barnes, Vincent-Wayne Mitchell og Wendy Tabrizi
(2019)
Sprog: Engelsk
Marketing Management, European Edition Vital Source e-bog
Phil T. Kotler, Kevin Lane Keller, Malcolm Goodman, Mairead Brady og Torben Hansen
(2019)
Marketing Management, European Edition Vital Source e-bog
Phil T. Kotler, Kevin Lane Keller, Malcolm Goodman, Mairead Brady og Torben Hansen
(2019)
Marketing Management, European Edition Vital Source e-bog
Phil T. Kotler, Kevin Lane Keller, Malcolm Goodman, Mairead Brady og Torben Hansen
(2019)
Kotler: Marketing Management Vital Source e-bog
Phil T. Kotler, Kevin Lane Keller, Malcolm Goodman, Mairead Brady og Torben Hansen
(2019)
Detaljer om varen
- 3. Udgave
- Paperback: 616 sider
- Udgiver: Pearson Education, Limited (Juli 2019)
- Forfattere: Michael Solomon, Greg Marshall, Elnora Stuart, Bradley Barnes, Vincent-Wayne Mitchell og Wendy Tabrizi
- ISBN: 9781292227191
Marketing: Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday.
Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. With this book, the authors show how marketing can come alive when practiced by real people who make real choices.
The 3rd European Edition presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new examples and assessments, the text helps students actively learn and retain chapter content, so they know what's happening in the world of marketing today.
This edition features a large number of new cases from prominent marketing academics and professionals from around Europe.
2. Global, ethical and sustainable marketing
3. Marketing research 4. Consumer behavior
5. B2B Marketing and sales
6. Segmentation, targeting and positioning
7. Creating the product
8. Managing the product
9. Services marketing
10. Pricing the product
11. Integrated marketing communications
12. Retail and distribution
Detaljer om varen
- 4. Udgave
- Vital Source 365 day rentals (fixed pages)
- Udgiver: Pearson International (Juni 2019)
- Forfattere: Phil T. Kotler, Kevin Lane Keller, Malcolm Goodman, Mairead Brady og Torben Hansen
- ISBN: 9781292248479R365
The classicMarketing Managementis an undisputed global best-seller – an encyclopedia of marketing considered by many as the authoritative book on the subject. This third European edition keeps the accessibility, theoretical rigour and managerial relevance – the heart of the book - and adds:
· A structure designed specifically to fit the way the course is taught in Europe.
· Fresh European examples which make students feel at home.
· The inclusion of the work of prominent European academics.
· A focus on the digital challenges for marketers.
· An emphasis on the importance of creative thinking and its contribution to marketing practice.
· New in-depth case studies, each of which integrates one of the major parts in the book.
This textbook covers admirably the wide range of concepts and issues and accurately reflects the fast-moving pace of marketing in the modern world, examining traditional aspects of marketing and blending them with modern and future concepts.
A key text for bothundergraduate and postgraduate marketing programmes.
Bookshelf online: 365 dage fra købsdato.
Bookshelf appen: 365 dage fra købsdato.
Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 2 sider kan printes ad gangen
Copy: højest 2 sider i alt kan kopieres (copy/paste)
Detaljer om varen
- 4. Udgave
- Vital Source 90 day rentals (fixed pages)
- Udgiver: Pearson International (Juni 2019)
- Forfattere: Phil T. Kotler, Kevin Lane Keller, Malcolm Goodman, Mairead Brady og Torben Hansen
- ISBN: 9781292248479R90
The classicMarketing Managementis an undisputed global best-seller – an encyclopedia of marketing considered by many as the authoritative book on the subject. This third European edition keeps the accessibility, theoretical rigour and managerial relevance – the heart of the book - and adds:
· A structure designed specifically to fit the way the course is taught in Europe.
· Fresh European examples which make students feel at home.
· The inclusion of the work of prominent European academics.
· A focus on the digital challenges for marketers.
· An emphasis on the importance of creative thinking and its contribution to marketing practice.
· New in-depth case studies, each of which integrates one of the major parts in the book.
This textbook covers admirably the wide range of concepts and issues and accurately reflects the fast-moving pace of marketing in the modern world, examining traditional aspects of marketing and blending them with modern and future concepts.
A key text for bothundergraduate and postgraduate marketing programmes.
Bookshelf online: 90 dage fra købsdato.
Bookshelf appen: 90 dage fra købsdato.
Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 2 sider kan printes ad gangen
Copy: højest 2 sider i alt kan kopieres (copy/paste)
Detaljer om varen
- 4. Udgave
- Vital Source 180 day rentals (fixed pages)
- Udgiver: Pearson International (Juni 2019)
- Forfattere: Phil T. Kotler, Kevin Lane Keller, Malcolm Goodman, Mairead Brady og Torben Hansen
- ISBN: 9781292248479R180
The classicMarketing Managementis an undisputed global best-seller – an encyclopedia of marketing considered by many as the authoritative book on the subject. This third European edition keeps the accessibility, theoretical rigour and managerial relevance – the heart of the book - and adds:
· A structure designed specifically to fit the way the course is taught in Europe.
· Fresh European examples which make students feel at home.
· The inclusion of the work of prominent European academics.
· A focus on the digital challenges for marketers.
· An emphasis on the importance of creative thinking and its contribution to marketing practice.
· New in-depth case studies, each of which integrates one of the major parts in the book.
This textbook covers admirably the wide range of concepts and issues and accurately reflects the fast-moving pace of marketing in the modern world, examining traditional aspects of marketing and blending them with modern and future concepts.
A key text for bothundergraduate and postgraduate marketing programmes.
Bookshelf online: 180 dage fra købsdato.
Offline udgaven er tilgængelig: 180 dage fra købsdato.
Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 2 sider kan printes ad gangen
Copy: højest 2 sider i alt kan kopieres (copy/paste)
Detaljer om varen
- 4. Udgave
- Vital Source searchable e-book (Fixed pages)
- Udgiver: Pearson International (Juni 2019)
- Forfattere: Phil T. Kotler, Kevin Lane Keller, Malcolm Goodman, Mairead Brady og Torben Hansen
- ISBN: 9781292248479
The classicMarketing Managementis an undisputed global best-seller – an encyclopedia of marketing considered by many as the authoritative book on the subject. This third European edition keeps the accessibility, theoretical rigour and managerial relevance – the heart of the book - and adds:
· A structure designed specifically to fit the way the course is taught in Europe.
· Fresh European examples which make students feel at home.
· The inclusion of the work of prominent European academics.
· A focus on the digital challenges for marketers.
· An emphasis on the importance of creative thinking and its contribution to marketing practice.
· New in-depth case studies, each of which integrates one of the major parts in the book.
This textbook covers admirably the wide range of concepts and issues and accurately reflects the fast-moving pace of marketing in the modern world, examining traditional aspects of marketing and blending them with modern and future concepts.
A key text for bothundergraduate and postgraduate marketing programmes.
Bookshelf online: 5 år fra købsdato.
Bookshelf appen: ubegrænset dage fra købsdato.
Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 2 sider kan printes ad gangen
Copy: højest 2 sider i alt kan kopieres (copy/paste)