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Viser: Economics for Managers, International Edition
Economics for Managers, International Edition
Mcguigan, R. Moyer og Harris
(2007)
Cengage Learning
669,00 kr.
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Detaljer om varen
- 11. Udgave
- Paperback: 792 sider
- Udgiver: Cengage Learning (Maj 2007)
- Forfattere: Mcguigan, R. Moyer og Harris
- ISBN: 9780324539424
Packed with managerially oriented applications, ECONOMICS FOR MANAGERS, 11th edition illustrates how actual managers apply theories and techniques to solve real-world problems as it teaches future business leaders how to think analytically and make better decisions. Extremely user friendly, the text caters to a variety of learning styles as it presents key analytical concepts in several ways, including tabular analysis, graphical analysis, and algebraic analysis.
Students learn in a format with which they are comfortable, making difficult material more accessible and easier to understand. The new streamlined edition is concise, current, and cutting edge and gives instructors more flexibility than ever. The seasoned author team balances traditional neoclassical micro theory with extensive coverage of the latest analytical tools in managerial economics, such as game-theoretic tactics, information economics, and organizational architecture.
It also offers thorough integration of international issues, including new material on China and India. In addition, CengageNOW's innovative timesaving suite of online tools offers unrivaled course planning and management tools, enabling instructors to pinpoint how well their students master key concepts.
New to this edition
* CengageNOW: Timesaving and efficient, CengageNOW''s online suite of tools makes the path from assignment through grading and reporting quick and easy for instructors. Personalized study plans lead students efficiently through textbook material, focusing on what they still need to learn - making every minute of study pay off! Students using CengageNOW overwhelmingly report that it helps them understand their course content better and score better on tests. Instructors love the effect assigning CengageNOW has on classroom participation and performance!
* Streamlined Approach: Responding to user feedback, the succinct new 11th edition has been shortened and streamlined. The book thoroughly covers key topics, while less-used material is now found on the textbook''s website to give the authors optimal flexibility in their course coverage.
* More International Coverage: Already solid international emphasis is even stronger in the 11th edition, which adds new material on China, India, and the global marketplace. Demonstrating the importance of understanding the global economic environment, the book integrates international issues throughout, illustrating how they relate to managerial efficiency and shareholder wealth maximization.
Additionally, intriguing "International Perspectives" illustrate how chapter concepts can be applied to problems faced by managers in an increasingly global climate, helping readers understand the international impact of economics.
Students learn in a format with which they are comfortable, making difficult material more accessible and easier to understand. The new streamlined edition is concise, current, and cutting edge and gives instructors more flexibility than ever. The seasoned author team balances traditional neoclassical micro theory with extensive coverage of the latest analytical tools in managerial economics, such as game-theoretic tactics, information economics, and organizational architecture.
It also offers thorough integration of international issues, including new material on China and India. In addition, CengageNOW's innovative timesaving suite of online tools offers unrivaled course planning and management tools, enabling instructors to pinpoint how well their students master key concepts.
New to this edition
* CengageNOW: Timesaving and efficient, CengageNOW''s online suite of tools makes the path from assignment through grading and reporting quick and easy for instructors. Personalized study plans lead students efficiently through textbook material, focusing on what they still need to learn - making every minute of study pay off! Students using CengageNOW overwhelmingly report that it helps them understand their course content better and score better on tests. Instructors love the effect assigning CengageNOW has on classroom participation and performance!
* Streamlined Approach: Responding to user feedback, the succinct new 11th edition has been shortened and streamlined. The book thoroughly covers key topics, while less-used material is now found on the textbook''s website to give the authors optimal flexibility in their course coverage.
* More International Coverage: Already solid international emphasis is even stronger in the 11th edition, which adds new material on China, India, and the global marketplace. Demonstrating the importance of understanding the global economic environment, the book integrates international issues throughout, illustrating how they relate to managerial efficiency and shareholder wealth maximization.
Additionally, intriguing "International Perspectives" illustrate how chapter concepts can be applied to problems faced by managers in an increasingly global climate, helping readers understand the international impact of economics.
PART I: INTRODUCTION.
1. Introduction and Goals of the Firm.
2. Fundamental Economic Concepts.
2A. Differential Calculus Techniques in Management.
PART II: DEMAND AND FORECASTING.
3. Demand Analysis.
4. Estimating Demand.
4A. Problems in Applying the Linear Regression Model.
5. Business and Economic Forecasting.
6. Managing Exports.
PART III: PRODUCTION AND COST.
7. Production Economics.
7A. Maximization of Production Output Subject to a Cost Constraint.
8. Cost Analysis.
8A. Long-Run Costs with a Cobb-Douglas Production Function.
9. Applications of Cost Theory.
9A. Mass Customization and the Learning Curve.
PART IV: PRICING AND OUTPUT DECISIONS: STRATEGY AND TACTICS.
10. Prices, Output, & Strategy: Pure and Monopolistic Competition.
11. Price and Output Determination: Monopoly and Dominant Firms.
12. Price and Output Determination: Oligopoly.
13. Best-Practice Tactics: Game Theory.
13A. Entry Deterrence and Accommodation Games.
14. Pricing Techniques and Analysis.
PART V: ORGANIZATIONAL ARCHITECTURE AND REGULATION.
15. Contracting, Governance, and Organizational Form.
15A. Auction Design and Information Economics.
16. Government Regulation.
17. Long-Term Investment Analysis.
Appendix A: The Time Value of Money.
Appendix B: Tables.
Appendix C: Check Answers to Selected End-of-Chapter Exercises
Check Answers to Selected End-of-Chapter Exercises.
Index.
Web Appendix A: Consumer Using Indifference Curve Analysis.
Web Appendix B: International Parity Conditions.
Web Appendix C: Production Decisions and Linear Programming.
Web Appendix D: Capacity Planning and Pricing against a Low-Cost Competitor--A Case Study.
Web Appendix E: Pricing of Joint Products and Transfer Pricing.
Web Appendix F: Decision Under Risk and Uncertainty.
1. Introduction and Goals of the Firm.
2. Fundamental Economic Concepts.
2A. Differential Calculus Techniques in Management.
PART II: DEMAND AND FORECASTING.
3. Demand Analysis.
4. Estimating Demand.
4A. Problems in Applying the Linear Regression Model.
5. Business and Economic Forecasting.
6. Managing Exports.
PART III: PRODUCTION AND COST.
7. Production Economics.
7A. Maximization of Production Output Subject to a Cost Constraint.
8. Cost Analysis.
8A. Long-Run Costs with a Cobb-Douglas Production Function.
9. Applications of Cost Theory.
9A. Mass Customization and the Learning Curve.
PART IV: PRICING AND OUTPUT DECISIONS: STRATEGY AND TACTICS.
10. Prices, Output, & Strategy: Pure and Monopolistic Competition.
11. Price and Output Determination: Monopoly and Dominant Firms.
12. Price and Output Determination: Oligopoly.
13. Best-Practice Tactics: Game Theory.
13A. Entry Deterrence and Accommodation Games.
14. Pricing Techniques and Analysis.
PART V: ORGANIZATIONAL ARCHITECTURE AND REGULATION.
15. Contracting, Governance, and Organizational Form.
15A. Auction Design and Information Economics.
16. Government Regulation.
17. Long-Term Investment Analysis.
Appendix A: The Time Value of Money.
Appendix B: Tables.
Appendix C: Check Answers to Selected End-of-Chapter Exercises
Check Answers to Selected End-of-Chapter Exercises.
Index.
Web Appendix A: Consumer Using Indifference Curve Analysis.
Web Appendix B: International Parity Conditions.
Web Appendix C: Production Decisions and Linear Programming.
Web Appendix D: Capacity Planning and Pricing against a Low-Cost Competitor--A Case Study.
Web Appendix E: Pricing of Joint Products and Transfer Pricing.
Web Appendix F: Decision Under Risk and Uncertainty.
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