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Viser: The People Business - How Ten Leaders Drive Engagement Through Internal Communications

The People Business, 1. udgave
Søgbar e-bog

The People Business Vital Source e-bog

Annabel Dunstan
(2017)
Kogan Page
446,00 kr.
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The People Business - How Ten Leaders Drive Engagement Through Internal Communications

The People Business

How Ten Leaders Drive Engagement Through Internal Communications
Annabel Dunstan og Imogen Osborne
(2017)
Sprog: Engelsk
Kogan Page, Limited
439,00 kr.
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Detaljer om varen

  • 1. Udgave
  • Vital Source searchable e-book (Reflowable pages)
  • Udgiver: Kogan Page (Juli 2017)
  • ISBN: 9780749479725
Get exclusive insight into the internal communications strategies behind leading businesses like WPP, Heathrow Airport, Pizza Express, BG Groups and more, and learn what 'good' looks like in internal communications, to ensure yours demonstrates a clear impact on ROI and business performance. In many companies, internal communications (IC) is too often not seen as a credible contributor to overall business performance. This book will enable you to prove the value of IC to senior company members by demonstrating its impact on ROI, enhanced employee engagement and improved business functions. Featuring case studies and lessons from leading companies, The People Business offers readers a unique, inside perspective on what works (and what doesn't) in the world of corporate internal communication and strategy, offering tips for success from senior IC leaders, including what they have learned along the way and what remains challenging. Built around interviews with senior practitioners from a diverse range of leading firms, this book offers a refreshingly honest perspective on the practices and challenges facing IC today.
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Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
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Detaljer om varen

  • Paperback: 216 sider
  • Udgiver: Kogan Page, Limited (Juli 2017)
  • Forfattere: Annabel Dunstan og Imogen Osborne
  • ISBN: 9780749479718

The People Business offers readers a unique, inside perspective on what works and what doesn't in the world of corporate internal communication and strategy. Featuring interviews with senior practitioners from a diverse range of leading firms, the book offers a refreshingly honest perspective on the practices and challenges facing IC today. Senior IC leads will offer their tips for success, what they have learned along the way, and what remains challenging.

The book will also explore how IC is still, in some companies, struggling to be seen as a credible contributor to business performance. The People Business enables readers to prove its value to senior company members by demonstrating its clear impact on ROI.

* Section -
00: Introduction; * Section -
001:: STORIES FROM THE COALFACE; * Section -
01: Telefónica Digital: How a culture of openness and transparency ensures that employees feel constantly up-to-date with internal change and the impact of external influences in a highly regulated business; * Section -
02: Managing and measuring employee engagement: Experience in a competitive industry sector with traditionally high levels of staff turnover; * Section -
03: Grant Thornton: How the evolution of an authentic internal voice is helping to drive essential change in an increasingly turbulent and challenging climate for business leaders; * Section -
04: BG Group: How your 'employer brand' is a dynamic and innovative power tool to unite a global workforce throughout corporate change; * Section -
05: GE Capital: How a coaching culture is helping a finance company to embrace major change and extract maximum value from face-to-face communications in a global structure; * Section -
06: Heathrow Airport: How one organization is effecting major cultural change and developing a new generation of leaders by empowering its people to understand their own strengths - and align themselves with company values; * Section -
07: Just: How a brave and bold approach to internal communications is supporting a merger at the innovative retirement income specialist - and building channels that exploit the millennial world of social media to the max; * Section -
08: The Institute of Internal Communication: How a professional body is leading the way in setting 21st century standards for excellence in internal communications and the importance of driving change from the inside; * Section -
09: April Six: How team building and connected leadership are helping a service business to go global without losing sight of core values that are being driven from the very top; * Section -
10: Natural England: How strong story-telling, data and insight are helping to confirm IC as enabler, not mail box, at one government agency; * Section -
11: Summary; * Section -
12: Twenty top tips for successful internal communicators;
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