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Viser: Questionnaire Design - How to Plan, Structure and Write Survey Material for Effective Market Research
Questionnaire Design
How to Plan, Structure and Write Survey Material for Effective Market Research
Ian Brace
(2018)
Sprog: Engelsk
Kogan Page, Limited
426,00 kr.
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Detaljer om varen
- Paperback: 384 sider
- Udgiver: Kogan Page, Limited (April 2018)
- ISBN: 9780749481971
Market research in business is changing. Questionnaire Design, fourth edition, delivers a complete handbook for the mounting challenge of acquiring more data in less time, generating an entire rethink on how data is collected. The growth in mobile devices is limiting the readability of traditional measurement tools, new consumer channels are altering access, whilst time spent answering questions is decreasing exponentially. This book provides practical guidelines to plan, structure and compose questionnaires across all industries and purposes, ensuring valuable data insights are captured with accuracy and efficiency. Fully updated, the fourth edition of Questionnaire Design includes a new chapter on how to navigate the multiple software options available, with guidance on how to engage and retain respondents earlier on at planning stage, using new mobile design approaches and measurement tools. Updates also cover advances in data privacy, maximizing international reach and managing the transition from face-to-face surveys towards soft launches online. Whether applying to business positioning, consumer insights, employee feedback or product analysis, the ability to gauge a market snapshot on a global scale is escalating the demand for online survey and questionnaire data, making this is an essential addition to every professional's shelf.
01: Objectives in Writing A Questionnaire;
02: The Data Collection Media;
03: Planning the Questionnaire;
04: Types of Questions;
05: Data Types;
06: Rating Scales;
07: Behavioural Questions;
08: Attitude and Image Measurement;
09: Writing the Questionnaire;
10: The Look of the Questionnaire;
11: Questionnaire Design Software;
12: Engaging the Respondent Online;
13: Piloting the Questionnaire;
14: Ethical Issues;
15: Social Desirability Bias;
16: International Surveys
02: The Data Collection Media;
03: Planning the Questionnaire;
04: Types of Questions;
05: Data Types;
06: Rating Scales;
07: Behavioural Questions;
08: Attitude and Image Measurement;
09: Writing the Questionnaire;
10: The Look of the Questionnaire;
11: Questionnaire Design Software;
12: Engaging the Respondent Online;
13: Piloting the Questionnaire;
14: Ethical Issues;
15: Social Desirability Bias;
16: International Surveys
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Tlf 77 42 43 44 - email poly@polyteknisk.dk - CVR 34072655 - Sydbank Reg: 6748 Konto 0001107927