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Viser: Marketing Analytics - A Practical Guide to Improving Consumer Insights Using Data Techniques
Marketing Analytics
A Practical Guide to Improving Consumer Insights Using Data Techniques
Mike Grigsby
(2018)
Sprog: Engelsk
Detaljer om varen
- Paperback: 240 sider
- Udgiver: Kogan Page, Limited (April 2018)
- ISBN: 9780749482169
PART ONE: Overview - how can marketing analytics help you?;
01: A brief statistics review;
02: Brief principles of consumer behaviour and marketing strategy;
03: What is an insight?;
PART TWO: Dependent variable techniques;
04: What drives demand? Modelling dependent variable techniques;
05: Who is most likely to buy and how do I target them?;
06: When are my customers most likely to buy?;
07: Panel regression - how to use a cross-sectional time series;
08: Systems of equations for modelling dependent variable techniques;
PART THREE: Inter-relationship techniques;
09: What does my (customer) market look like? Modelling inter-relationship techniques ;
10: Segmentation - tools and techniques;
PART FOUR: More important topics for everyday marketing;
11: Statistical testing - how do I know what works?;
12: Implementing Big Data and Big Data analytics;
PART FIVE: Conclusion;
13: The finale - what should you take away from this?;
14: Glossary;