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Viser: Serious Play - How the World's Best Companies Simulate to Innovate
Serious Play
How the World's Best Companies Simulate to Innovate
Michael Schrage og Tom Peters
(1999)
Sprog: Engelsk
om ca. 10 hverdage
Detaljer om varen
- Hardback: 272 sider
- Udgiver: Harvard Business Review Press (December 1999)
- Forfattere: Michael Schrage og Tom Peters
- ISBN: 9780875848143
Part I: Getting Real
1. The New Economics of Innovation
2. A Spreadsheet Way of Knowledge
3. Productive Waste
4. Measuring Prototyping Paybacks
Part II: Model Behavior
5. Our Models, Ourselves
6. Preparing for Surprise
7. Perils of Pathological Prototyping
Part III: Capturing the Value of Innovation
8. An Interaction Way of Knowledge
9. Evolving with Our Prototypes User's Guide Bibliography Index About the Author