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Viser: Managing Discovery in the Life Sciences - Harnessing Creativity to Drive Biomedical Innovation

Managing Discovery in the Life Sciences - Harnessing Creativity to Drive Biomedical Innovation

Managing Discovery in the Life Sciences

Harnessing Creativity to Drive Biomedical Innovation
Philip A. Rea, Mark V. Pauly og Lawton R. Burns
(2018)
Sprog: Engelsk
Cambridge University Press
395,00 kr.
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Detaljer Om Varen

  • Paperback: 554 sider
  • Udgiver: Cambridge University Press (Februar 2018)
  • Forfattere: Philip A. Rea, Mark V. Pauly og Lawton R. Burns
  • ISBN: 9781107577305
In this book, distinguished scholars Philip A. Rea, Mark V. Pauly, and Lawton R. Burns explore the science and management behind marketable biomedical innovations. They look at how the science actually played out through the interplay of personalities, the cultures within and between academic and corporate entities, and the significance of serendipity not as a mysterious phenomenon but one intrinsic to the successes and failures of the experimental approach. With newly aggregated data and case studies, they consider the fundamental economic underpinnings of investor-driven discovery management, not as an obstacle or deficiency as its critics would contend or as something beyond reproach as some of its proponents might claim, but as the only means by which scientists and managers can navigate the unknowable to discover new products and decide how to sell them so as to maximize the likelihood of establishing a sustainable pipeline for still more marketable biomedical innovations.
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Polyteknisk Boghandel

har gennem mere end 50 år været studieboghandlen på DTU og en af Danmarks førende specialister i faglitteratur.

 

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