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Viser: The Lean Entrepreneur - How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets

The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets, 2. udgave
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The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets Vital Source e-bog

Brant Cooper, Patrick Vlaskovits og Eric Ries
(2016)
John Wiley & Sons
299,00 kr.
Leveres umiddelbart efter køb
The Lean Entrepreneur - How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets, 2. udgave

The Lean Entrepreneur

How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets
Brant Cooper, Patrick Vlaskovits og Eric Ries
(2016)
Sprog: Engelsk
John Wiley & Sons, Limited
320,00 kr.
ikke på lager, Bestil nu og få den leveret
om ca. 10 hverdage

Detaljer om varen

  • 2. Udgave
  • Vital Source searchable e-book (Reflowable pages)
  • Udgiver: John Wiley & Sons (Februar 2016)
  • Forfattere: Brant Cooper, Patrick Vlaskovits og Eric Ries
  • ISBN: 9781119094999
Leverage the framework of visionaries to innovate, disrupt, and ultimately succeed as an entrepreneur

The Lean Entrepreneur, Second Edition banishes the "Myth of the Visionary" and shows you how you can implement proven, actionable techniques to create products and disrupt existing markets on your way to entrepreneurial success. The follow-up to the New York Times bestseller, this great guide combines the concepts of customer insight, rapid experimentation, and actionable data from the Lean Startup methodology to allow individuals, teams, or even entire companies to solve problems, create value, and ramp up their vision quickly and efficiently.

The belief that innovative outliers like Steve Jobs and Bill Gates have some super-human ability to envision the future and build innovative products to meet needs that have yet to arise is a fallacy that too many fall prey to. This 'Myth of the Visionary' does nothing but get in the way of talented managers, investors, innovators, and entrepreneurs. Taking a proven, measured approach, The Lean Entrepreneur will have you engaging customers, reducing time to market and budgets, and stressing your organization's focus on the power of loyal customers to build powerhouse new products and companies. This guide will show you how to:

  • Apply actionable tips and tricks from successful lean entrepreneurs with proven track records
  • Leverage the Innovation Spectrum to disrupt markets and create altogether new markets
  • Use minimum viable products to drive strategy and conduct efficient market testing
  • Quickly develop cross-functional innovation teams to overcome typical startup roadblocks

The Lean Entrepreneur is your complete guide to getting your startup moving in the right direction quickly and hyper-efficiently.

Licens varighed:
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Detaljer om varen

  • 2. Udgave
  • Paperback: 224 sider
  • Udgiver: John Wiley & Sons, Limited (April 2016)
  • Forfattere: Brant Cooper, Patrick Vlaskovits og Eric Ries
  • ISBN: 9781119095033
Leverage the framework of visionaries to innovate, disrupt, and ultimately succeed as an entrepreneur

The Lean Entrepreneur, Second Edition banishes the "Myth of the Visionary" and shows you how you can implement proven, actionable techniques to create products and disrupt existing markets on your way to entrepreneurial success. The follow-up to the New York Times bestseller, this great guide combines the concepts of customer insight, rapid experimentation, and actionable data from the Lean Startup methodology to allow individuals, teams, or even entire companies to solve problems, create value, and ramp up their vision quickly and efficiently.

The belief that innovative outliers like Steve Jobs and Bill Gates have some super-human ability to envision the future and build innovative products to meet needs that have yet to arise is a fallacy that too many fall prey to. This 'Myth of the Visionary' does nothing but get in the way of talented managers, investors, innovators, and entrepreneurs. Taking a proven, measured approach, The Lean Entrepreneur will have you engaging customers, reducing time to market and budgets, and stressing your organization's focus on the power of loyal customers to build powerhouse new products and companies. This guide will show you how to:

  • Apply actionable tips and tricks from successful lean entrepreneurs with proven track records
  • Leverage the Innovation Spectrum to disrupt markets and create altogether new markets
  • Use minimum viable products to drive strategy and conduct efficient market testing
  • Quickly develop cross-functional innovation teams to overcome typical startup roadblocks

The Lean Entrepreneur is your complete guide to getting your startup moving in the right direction quickly and hyper-efficiently.

Special Thanks ix Foreword xv Introduction xvii
Chapter 1: Startup Revolution 1 Bytes Eating the World 2 Connectivity 4 The Value-Creation Economy 4 Cue the Lean Startup 8 Meet the Lean Entrepreneur 9 Lean Startup and Disruption 11 Notes 11
Chapter 2: Lean into Change 13 Vision 13 Enterprise Note 18 Values 19 Culture 20 Data 20 Experimentation 22 Customer Focus 22 Organizational Structures 24 The Team 25 Big, Old, and
.
.
. Lean? 26 Over the Horizon: A Framework 28 Work to Do 33 Notes 33
Chapter 3: All the Fish in the Sea 35 Business Models 37 Know Your Audience: Why Segmentation Matters 39 Market Segment 40 Personas: Create a Real Customer 42 Choosing a Market Segment 44 Work to Do 51 Notes 54
Chapter 4: Wading in the Value Stream 55 Articulating the Value Stream 55 About Value Streams 57 Value Stream Discovery 60 Work to Do 79 Notes 82
Chapter 5: Core Lean Entrepreneur 83 The 3 Es: Empathy, Experiments, Evidence 83 Empathy 83 Experiments 94 Evidence 110 Work to Do 116 Notes 116
Chapter 6: The Lean Journey 117 From Here to Eternity: Growth Phases 119 Phase
1: Idea Phase: This Is Gonna Be Big! 120 Phase
2: MVP for a Few: I've Proven That a Few People Care! 122 Phase
3: A Funnel of Many: I've Proven That a Lot of Similar People Care, and Some Are Gaga! 131 Phase
4: Multiple Funnels: Holy Wow, We're Growing Like Crazy with a Bunch of Different Groups of People! 139 Phase
5: Scaling a Profitable Business Model: Shampoo, Rinse, Repeat 145 Finally, Enterprise: Large and Successful; Slow and Bureaucratic 146 Notes 148
Chapter 7: The Final Word 149 Work to Do 152 Appendix: Case Studies 155 Acknowledgments 183 Acknowledgments (1st Edition) 185 About the Authors 188 Index 193
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