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Viser: Contemporary Strategy Analysis - Text and Cases Edition
Contemporary Strategy Analysis
Text and Cases Edition
Robert M. Grant
(2015)
Sprog: Engelsk
Detaljer om varen
- 9. Udgave
- Paperback: 776 sider
- Udgiver: John Wiley & Sons, Limited (December 2015)
- ISBN: 9781119120841
A strategy text on value creation with case studies
The ninth edition of Contemporary Strategy Analysis: Text and Cases focuses on the fundamentals of value creation with an emphasis on practicality. Topics in this edition include: platform-based competition and ecosystems of related industries; the role of strategy making processes; mergers, acquisitions and alliances; and strategy implementation. Within the twenty case studies, students will find leading companies that are familiar to them. This strategy analysis text is suitable for MBA and advanced undergraduate students.
PART I INTRODUCTION 1 1 The Concept of Strategy 3
PART II THE TOOLS OF STRATEGY ANALYSIS 33 2 Goals, Values, and Performance 35 3 Industry Analysis: The Fundamentals 63 4 Further Topics in Industry and Competitive Analysis 89 5 Analyzing Resources and Capabilities 113 6 Organization Structure and Management Systems: The Fundamentals of Strategy Implementation 139
PART III BUSINESS STRATEGY AND THE QUEST FOR COMPETITIVE ADVANTAGE 165 7 The Sources and Dimensions of Competitive Advantage 167 8 Industry Evolution and Strategic Change 205 9 Technology-based Industries and the Management of Innovation 241 10 Competitive Advantage in Mature Industries 273
PART IV CORPORATE STRATEGY 289 11 Vertical Integration and the Scope of the Firm 291 12 Global Strategy and the Multinational Corporation 311 13 Diversification Strategy 341 14 Implementing Corporate Strategy: Managing the Multibusiness Firm 361 15 External Growth Strategies: Mergers, Acquisitions, and Alliances 389 16 Current Trends in Strategic Management 409 Cases to Accompany Contemporary Strategy Analysis, Ninth Edition 427 Glossary 727 Index 735