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Viser: Economics for Business
Economics for Business
John Sloman, Dean Garratt, Jon Guest og Elizabeth Jones
(2016)
Pearson Education, Limited
710,00 kr.
639,00 kr.
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Detaljer om varen
- 7. Udgave
- Paperback: 712 sider
- Udgiver: Pearson Education, Limited (Maj 2016)
- Forfattere: John Sloman, Dean Garratt, Jon Guest og Elizabeth Jones
- ISBN: 9781292082103
This new edition of Economics for Business uses up-to-date case studies to examine the key issues facing the business world today. Looking at everything from the impact of the financial crisis to the operation of individual business, the 7th edition illustrates how economic theory relates to real business issues in a clear, accessible and engaging way designed to help students excel.
Looking for economics in action? Search online for the Sloman Economics News Site, a blog that’s updated several times a week with current affairs and topical stories, all linked to your textbook so you can explore the background to the issues more deeply.
John Sloman was Director of the Economics Network from its foundation in 1999 until 2012, and is now Visiting Fellow at the University of Bristol where the Network is based. John is also Visiting Professor at the University of the West of England, Bristol.
Looking for economics in action? Search online for the Sloman Economics News Site, a blog that’s updated several times a week with current affairs and topical stories, all linked to your textbook so you can explore the background to the issues more deeply.
John Sloman was Director of the Economics Network from its foundation in 1999 until 2012, and is now Visiting Fellow at the University of Bristol where the Network is based. John is also Visiting Professor at the University of the West of England, Bristol.
Part A BUSINESS AND ECONOMICS 1 The business environment and business economics 2 Economics and the world of business 3 Business organisations
Part B BUSINESS AND MARKETS 4 The working of competitive markets 5 Business in a market environment
Part C BACKGROUND TO DEMAND 6 Demand and the consumer 7 Demand and the firm 8 Products, marketing and advertising
Part D BACKGROUND TO SUPPLY 9 Costs of production 10 Revenue and profit
Part E SUPPLY: SHORT-RUN PROFIT MAXIMISATION 11 Profit maximisation under perfect competition and monopoly 12 Profit maximisation under imperfect competition
Part F SUPPLY: ALTERNATIVE STRATEGIES 13 An introduction to business strategy 14 Alternative theories of the firm 15 Growth strategy 16 The small-firm sector 17 Pricing strategy
PART G THE FIRM IN THE FACTOR MARKET 18 Labour markets, wages and industrial relations 19 Investment and the employment of capital
Part H THE RELATIONSHIP BETWEEN GOVERNMENT AND BUSINESS 20 Reasons for government intervention in the market 21 Government and the firm 22 Government and the market
Part I BUSINESS IN THE INTERNATIONAL ENVIRONMENT 23 Globalisation and multinational business 24 International trade 25 Trading blocs
Part J THE MACROECONOMIC ENVIRONMENT 26 The macroeconomic environment of business
26.6 The circular flow of income 27 The balance of payments and exchange rates 28 Banking, money and interest rates 29 Business activity, employment and inflation
Part K MACROECONOMIC POLICY 30 Demand-side policy 31 Supply-side policy 32 International economic policy
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