Viser: Strategic Management: A Competitive Advantage Approach, Concepts and Cases, Global Edition

Strategic Management: a Competitive Advantage Approach, Conceptsand Cases, Global Edition, 17. udgave

Strategic Management: a Competitive Advantage Approach, Conceptsand Cases, Global Edition

Fred David og Forest David
(2022)
Sprog: Engelsk
Pearson Education, Limited
678,00 kr. 610,20 kr.
Bestil nu og få den leveret inden for 2-3 hverdage.
Strategic Management: A Competitive Advantage Approach, Concepts and Cases, Global Edition, 17. udgave

Strategic Management: A Competitive Advantage Approach, Concepts and Cases, Global Edition Vital Source e-bog

Fred R. David og Forest R. David
(2022)
Pearson International
352,00 kr. 316,80 kr.
Leveres umiddelbart efter køb

Detaljer om varen

  • 17. Udgave
  • Paperback: 672 sider
  • Udgiver: Pearson Education, Limited (Juni 2022)
  • Forfattere: Fred David og Forest David
  • ISBN: 9781292441405
In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management: A Competitive Advantage Approach, Concepts and Cases captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity,helping students develop their own cutting-edge strategy through skill-developing exercises.

It offers more coverage than any other textbook onimportant issues related to business ethics, social responsibility, globaloperations, and sustainability — one of the reasons it is adopted at more than 500 colleges and universities worldwide.

Thoroughly updated and revised with current research and examples, the 17thEdition helps students and managers effectively formulate and implement a strategic plan that can lead to a sustainable competitive advantagefor any type of business.

PART 1: OVERVIEW OF STRATEGIC MANAGEMENT The Nature of Strategic Management Business Vision and Mission The External Assessment The Internal Assessment Strategies in Action Strategy Analysis and Choice
PART 3: STRATEGY IMPLEMENTATION Implementing Strategies: Management and Marketing Issues Implementing Strategies: Finance and Accounting Issues
PART 4: STRATEGY EVALUATION AND GOVERNANCE Strategy Evaluation and Governance
PART 5: KEY STRATEGIC MANAGEMENT TOPICS Business Ethics, Environmental Sustainability, and Corporate Social Responsibility Global and International Issues
PART 6: STRATEGIC MANAGEMENT CASE ANALYSIS How to Prepare and Present a Case Analysis

Detaljer om varen

  • 17. Udgave
  • Vital Source 180 day rentals (fixed pages)
  • Udgiver: Pearson International (Maj 2022)
  • Forfattere: Fred R. David og Forest R. David
  • ISBN: 9781292441351R180
Forundergraduate and graduate courses in strategic management. Apractical, skills-oriented approach to strategic management Intoday’s economy, gaining and sustaining a competitive advantage is harder thanever. Strategic Management: A Competitive AdvantageApproach, Concepts and Cases captures the complexity of the current businessenvironment and delivers the latest skills and concepts with unrivaled clarity,helping students develop their own cutting-edge strategy throughskill-developing exercises. It offers more coverage than any other textbook onimportant issues related to business ethics, social responsibility, globaloperations, and sustainability — one of the reasons it is adopted at more than500 colleges and universities worldwide. Thoroughlyupdated and revised with current research and examples, the 17thEdition helps students and managers effectively formulate andimplement a strategic plan that can lead to a sustainable competitive advantagefor any type of business.
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