How to: Get Your Website Noticed

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Viser: How to: Get Your Website Noticed

Filip Matous

(2016)

Sprog: Engelsk

Bluebird Publishing

143,00 kr.

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Paperback: 160 sider
Udgiver: Bluebird Publishing (September 2016)
ISBN: 9781509814497

Beskrivelse
Indhold

How can you give your website the traffic boost it needs? Today, more than ever before, websites can make or break your business. They are the primary place for people to find you online, to research you, and to decide if they trust you. A single online search can generate millions of website results but people rarely bother to look past the first results page. How To: Get Your Website Noticed will teach you how to boost your Search Engine Optimisation (SEO), to read web analytics like a salesman, to scale what is working, remove what isn't, and look at your website as a business asset.

Introduction - i: Introduction Section - ii: How I Got Started Section - iii: Glossary Unit -
Part One: How Your Website Strategy Impacts Your Business Goals
Chapter -
1: Websites and Pages
Chapter -
2: Brand
Chapter -
3: Traffic Funnels and Strategy
Chapter -
4: Creating Content Unit -
Part Two: Getting Noticed: Your Traffic Choices
Chapter -
5: Finding Traffic Sources
Chapter -
6: Organic Search Traffic
Chapter -
7: Social Traffic
Chapter -
8: Paid Traffic
Chapter -
9: PR Traffic
Chapter -
10: Email, Direct and Dark-Social Traffic Unit -
Part Three: Measurement and Optimization
Chapter -
11: Analytics and Metrics
Chapter -
12: People and Egos
Chapter -
13: Goals and Monthly Reports Acknowledgements - iv: Acknowledgementa Index - v: Index