Viser: Event Management for the Tourism and Hospitality Industries

Event Management for the Tourism and Hospitality Industries

Event Management for the Tourism and Hospitality Industries

Bonita M. Kolb
(2021)
Sprog: Engelsk
Taylor & Francis Group
459,00 kr. 413,10 kr.
Bestil nu og få den leveret inden for 2-3 hverdage.
Event Management for the Tourism and Hospitality Industries, 1. udgave
Søgbar e-bog

Event Management for the Tourism and Hospitality Industries Vital Source e-bog

Bonita M. Kolb
(2021)
Taylor & Francis
438,00 kr. 394,20 kr.
Leveres umiddelbart efter køb

Detaljer om varen

  • Paperback: 168 sider
  • Udgiver: Taylor & Francis Group (Juli 2021)
  • ISBN: 9780367649920

Event Management for the Tourism and Hospitality Industries provides a theoretical and practical approach to teach students of Tourism and Hospitality the basics of planning, managing and evaluating all types of events.

Chapters cover skills such as visitor segmentation, product analysis, developing a budget, promotion and after-event assessment. Special emphasis is placed on critical issues now facing event managers such as environmental sustainability and awareness of cultural diversity, technology and community engagement. The reader will learn the necessity of connecting events with the community heritage and culture to provide the local, personalized experienced desired by visitors. Each chapter covers a unique step in the planning process and corresponds to a section of a detailed event plan outline found at the end of the book that can be submitted as a semester-long assignment. Making use of international case studies in every chapter, this book provides real-world examples to contextualize the information given.

This will be essential reading for all Tourism and Hospitality students with an interest in Events Management and Design, and for practitioners employed in tour companies, cruise ships, destination management organizations and cultural festivals.

Detaljer om varen

  • 1. Udgave
  • Vital Source searchable e-book (Reflowable pages)
  • Udgiver: Taylor & Francis (Juli 2021)
  • ISBN: 9781000415278
Event Management for the Tourism and Hospitality Industries provides a theoretical and practical approach to teach students of Tourism and Hospitality the basics of planning, managing and evaluating all types of events. Chapters cover skills such as visitor segmentation, product analysis, developing a budget, promotion and after-event assessment. Special emphasis is placed on critical issues now facing event managers such as environmental sustainability and awareness of cultural diversity, technology and community engagement. The reader will learn the necessity of connecting events with the community heritage and culture to provide the local, personalized experienced desired by visitors. Each chapter covers a unique step in the planning process and corresponds to a section of a detailed event plan outline found at the end of the book that can be submitted as a semester-long assignment. Making use of international case studies in every chapter, this book provides real-world examples to contextualize the information given. This will be essential reading for all Tourism and Hospitality students with an interest in Events Management and Design, and for practitioners employed in tour companies, cruise ships, destination management organizations and cultural festivals.
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