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Preface; How This Book Is Organized; What We Mean When We Say...; Figures Used by Permission; See the Color Figures Online; Attributions and Permissions; Safari® Books Online; How to Contact Us; Acknowledgments;What Will You Design?;
Chapter 1: Classifications of Visualizations;
1.1 Complexity;
1.2 Infographics versus Data Visualization;
1.3 Exploration versus Explanation;
1.4 Informative versus Persuasive versus Visual Art;
Chapter 2: Source Trinity: Ingredients of Successful Visualizations;
2.1 Designer;
2.2 Reader;
2.3 Data;How Should You Design It?;
Chapter 3: Determine Your Goals and Supporting Data;
3.1 Knowledge Before Structure;
3.2 Avoiding TMI;
Chapter 4: Choose Appropriate Visual Encodings;
4.1 Choosing Appropriate Visual Encodings;
4.2 Selecting Structure;
Chapter 5: First, Place;
5.1 Position: Layout and Axes;
5.2 The Meaning of Placement and Proximity;
5.3 Patterns of Organization (and More!);
Chapter 6: Apply Your Encodings Well;
6.1 Color;
6.2 Size;
6.3 Text and Typography;
6.4 Shape;
6.5 Lines;
6.6 Keys versus Direct Labeling of Data Points;
6.7 Pitfalls to Avoid;
6.8 Conclusion; Additional Resources; Tools; Reading List; Checklist; Determine Your Goals and Supporting Data; Consider Your Reader; Select Axes, Layout, and Placement; Evaluate Your Encoding Entities; Reveal the Data's Relationships; Choose Titles, Tags, and Labels; Analyze Patterns and Consistency;