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Viser: Exploring Strategy Text & Cases
Exploring Strategy - Text and cases
Richard Whittington, Patrick Regnér, Duncan Angwin, Gerry Johnson og Kevan Scholes
(2019)
Sprog: Engelsk
Exploring Strategy Text & Cases Vital Source e-bog
Gerry Johnson
(2019)
Detaljer om varen
- 12. Udgave
- Paperback: 840 sider
- Udgiver: Pearson Education, Limited (December 2019)
- Forfattere: Richard Whittington, Patrick Regnér, Duncan Angwin, Gerry Johnson og Kevan Scholes
- ISBN: 9781292282459
Exploring Strategy, 12th Edition, by Whittington, Angwin, Regner, Johnson and Scholes has long been the essential introduction to strategy for the managers of today and tomorrow and has sold over one million copies worldwide.
From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations - how they prosper, how they grow, how they innovate and how they change. Text and Cases also provides a wealth of extra case studies written by experts in the subject to aid and enrich your understanding. Examples are taken from events and organisations as diverse as Adnams, Siemens, Air Asia, Apple, Handelsbanken, Glastonbury and the Indian Premier League.
Chapter 1: Introducing Strategy
Chapter 2: Macro Environmental Analysis
Chapter 3: Industry and Sector Analysis
Chapter 4: Resources and Capabilities Analysis
Chapter 5: Stakeholders and Governance
Chapter 6: History and Culture
Chapter 7: Business Strategy and models
Chapter 8: Corporate Strategy
Chapter 9: International Strategy
Chapter 10: Entrepreneurship and Innovation
Chapter 11: Mergers, Acquisitions and Alliances
Chapter 12: Evaluating Strategies
Chapter 13: Strategy Development Processes
Chapter 14: Organising and Strategy
Chapter 15: Leadership and Strategic Change
Chapter 16: The Practice of Strategy
Detaljer om varen
- 12. Udgave
- Vital Source 365 day rentals (fixed pages)
- Udgiver: Pearson International (November 2019)
- ISBN: 9781292282466R365
Online udgaven er tilgængelig: 365 dage fra købsdato.
Offline udgaven er tilgængelig: 365 dage fra købsdato.
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