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Viser: Managerial Economics in a Global Economy
Managerial Economics in a Global Economy
Dominick Salvatore
(2006)
Sprog: Engelsk
Oxford University Press, Incorporated
634,00 kr.
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Detaljer om varen
- 6. Udgave
- Hardback: 672 sider
- Udgiver: Oxford University Press, Incorporated (Oktober 2006)
- ISBN: 9780195307191
Managerial Economics in a Global Economy, Sixth Edition, synthesizes economic theory, decision science, and various aspects of business administration studies, examining how they interact as a firm attempts to reach optimal profitability and efficiency in the face of constraints. It features 129 real-world case studies and six longer, detailed studies--more than any other text on the market. In addition, author Dominick Salvatore fully integrates material on the international ramifications of managerial decisions into the entire text, instead of segregating it in a separate chapter or in a few case studies.
The book is divided into five parts. Part One examines the nature and scope of managerial economics, presents the theory of the firm, and reviews optimization techniques. Part Two analyzes demand. Part Three presents the theory and measurement of the firm's production and costs. Part Four brings together demand analysis with production and cost analysis to show how price and output are determined under various forms of market organization. Part Five examines regulation and antitrust, the role of government in the economy, risk analysis, long-term investment decisions, and capital budgeting.
Managerial Economics in a Global Economy, Sixth Edition, is ideal for upper-level undergraduate and graduate courses in managerial economics.
The book is divided into five parts. Part One examines the nature and scope of managerial economics, presents the theory of the firm, and reviews optimization techniques. Part Two analyzes demand. Part Three presents the theory and measurement of the firm's production and costs. Part Four brings together demand analysis with production and cost analysis to show how price and output are determined under various forms of market organization. Part Five examines regulation and antitrust, the role of government in the economy, risk analysis, long-term investment decisions, and capital budgeting.
Managerial Economics in a Global Economy, Sixth Edition, is ideal for upper-level undergraduate and graduate courses in managerial economics.
PrefaceAbout the AuthorEach ends with a summary, discussion questions, and problems.
PART ONE: INTRODUCTION1. The Nature and Scope of Managerial Economics1.1.. The Scope of Managerial Economics1.2.. The Basic Process of Decision MakingCase Study
1.1. Peter Drucker--The Man Who Invented ManagementCase Study
1.2. The Management Revolution1.3.. The Theory of the FirmCase Study
1.3. The Objective and Strategy of Firms in the Cigarette Industry1.4.. The Nature and Function of ProfitsCase Study
1.4. Profits in the Personal Computer Industry1.5.. Business EthicsCase Study
1.5. Business Ethics at BoeingCase Study
1.6. Enron--Andersen, and Other Financial Disasters1.6.. The International Framework of Managerial EconomicsCase Study
1.7. The Rise of the Global CorporationCase Study
1.8. The Global Business LeaderCase Study
1.9. Global Most Admired CompaniesCase Study
1.10. Globalization and Terrorism1.7.. Managerial Economics and the InternetCase Study
1.11. The Most Important Internet Site Addresses for Managerial EconomicsCase Study
1.12. Changes in Demand and Supply and the Price of PCsCase Study
1.13. Changes in Demand and Supply and Coffee Prices2. Optimization Techniques and New Management Tools2.1.. Methods of Expressing Economic Relationships2.2.. Total, Average, and Marginal RelationshipsCase Study
2.1. Total, Average, and Marginal Cost in the U.S. Steel Industry2.3.. Optimization AnalysisCase Study
2.2. Optimal Pollution Control2.4.. Constrained OptimizationCase Study
2.3. Pursuing Multiple Objectives under Constraints by Global Corporations2.5.. New Management Tools for OptimizationCase Study
2.4. Benchmarking at Xerox, Ford, and MobilCase Study
2.5. Total Quality Management at Johnson and Johnson, Motorola, General Electric, and FordCase Study
2.6. Reenginering at GECase Study
2.7. Applying Learning-Organization Principles at Ford and Southwest Airlines2.6.. Other Management Tools for Optimization2.7.. New Management Tools and Functional SpecializationCase Study
2.8. The American Business ModelCase Study
2.9. When Governance Rules Fail, Public Trust is ErodedPART TWO: DEMAND ANALYSIS3. Demand Theory3.1.. The Demand for a CommodityCase Study
3.1. The Demand for Big MacsCase Study
3.2. The Demand for Sweet Potatoes in the United States3.2.. Price Elasticity of DemandCase Study
3.3. Price Elasticities of Demand in the Real World3.3.. Income Elasticity of DemandCase Study
3.4. Income Elasticities of Demand in the Real World3.4.. Cross-Price Elasticity of DemandCase Study
3.5. Cross-Price Elasticities of Demand in the Real WorldCase Study
3.6. Substitution between Domestic and Foreign Goods3.5.. Using Elasticities in Managerial Decision MakingCase Study
3.7. Demand Elasticities for Alcoholic Beverages in the United States3.6.. International Convergence of TastesCase Study
3.8. Gillette Introduces Sensor and Mach3 Razors--Two Truly Global ProductsCase Study
3.9. Ford''s World Car(s)3.7.. Electronic CommerceCase Study
3.10. e-Commerce at Amazon.comCase Study
3.11. eBay and Some Internet Veterans are Cashing In4. Demand Estimation4.1.. The Identification Problem4.2.. Marketing Research Approaches to Demand EstimationCase Study
4.1. Micromarketing: Marketers Zero In on Their CustomersCase Study
4.2. Estimation of the Demand for Oranges by Market ExperimentCase Study
4.3. Reaching Consumers in the Vanishing Mass Market4.3.. Introduction to Regression Analysis4.4.. Simple Regression Analysis4.5.. Multiple Regression Analysis4.6.. Problems in Regression Analysis4.7.. Demand Estimation by Regression Analysis4.8.. Estimating the Demand for U.S. Imports and ExportsCase Study
4.5. Price and Income Elasticities of Imports and Exports in the Real WorldCase Study
4.6. The Major Commodity Exports and Imports of the United StatesCase Study
4.7. The Major Trade Partners of the United StatesCase Study
4.8. The Top U.S. International Exporters5. Demand Forecasting5.1.. Qualitative ForecastsCase Study
5.1. Forecasting the Number of McDonald''s Restaurants Worldwide5.2.. Time-Series AnalysisCase Study
5.2. Forecasting New Housing Starts with Time-Series Analysis5.3.. Smoothing TechniquesCase Study
5.3. Forecasting Lumber Sales with Smoothing Techniques5.4.. Barometric MethodsCase Study
5.4. Forecasting the Level of Economic Activity with Composite and Diffusion IndexesCase Study
5.5. The Index of Leading Indicators Goes Global5.5.. Econometric ModelsCase Study
5.6. Forecasting the Demand for Air Travel over the North AtlanticCase Study
5.7. Economic Forecasts with Large Econometric ModelsCase Study
5.8. Risks in Demand Forecasting5.6.. Input-Output ForecastingPART THREE: PRODUCTION AND COST ANALYSIS6. Production Theory and Estimation6.1.. The Organization of a Production and the Production Function6.2.. The Production Function with One Variable Input6.3.. Optimal Use of the Variable InputCase Study
6.1. Labor Productivity and Total Compensation in the U.S. and Abroad6.4.. The Production Function with Two Variable Inputs6.5.. Optimal Combination of InputsCase Study
6.2. Substitutability between Gasoline Consumption and Driving Time6.6.. Returns to ScaleCase Study
6.3. Returns to Scale in U.S. Manufacturing IndustryCase Study
6.4. General Motors Decides Smaller Is Better6.7.. Empirical Production FunctionsCase Study
6.5. Output Elasticities in U.S. Manufacturing Industries6.8.. The Innovation ProcessCase Study
6.6. How Do Firms Get New Technology?6.9.. Innovation and Global CompetitivenessCase Study
6.7. How Xerox Lost and Regained International Competitiveness and Became a Leader in Information TechnologyCase Study
6.8. The New U.S. Digital FactoryCase Study
6.9. The Euro and the International Competitiveness of European Firms7. Cost Theory and Estimation7.1.. The Nature of Costs7.2.. Short-Run Cost FunctionsCase Study
7.1. Per-Unit Cost Curves in the Cultivation of Corn7.3.. Long-Run Cost CurvesCase Study
7.2. The Long-Run Average Cost Curve in Electricity Generation7.4.. Plant Size and Economies of ScaleCase Study
7.3. The Shape of the Long-Run Average Cost Curve in Various U.S. Industries7.5.. Learning CurvesCase Study
7.4. To Reduce Costs, Firms Often Look Far Afield7.6.. Minimizing Costs Internationally--The New Economies of ScaleCase Study
7.5. The IBM PC and the Boeing 777 and 787 are not All but American!7.7.. Logistics or Supply--Chain ManagementCase Study
7.6. Logistics at National Semiconductors, Saturn, and Compaq7.8.. Cost Volume Profit Analysis and Operating LeverageCase Study
7.7. Breakeven Analysis for Lockheed''s Tri-Star and Europe''s Airbus Industrie7.9.. Empirical Estimation of Cost FunctionsCase Study
7.8. Estimates of Short-Run and Long-Run Functions8. Market Structure: Perfect Competition, Monopoly, and Monopolistic Competition8.1.. Market Structure and Degree of Competition8.2.. Perfect CompetitionCase Study
8.1. Competition in the New York Stock MarketCase Study
8.2. Long-Run Adjustment in the U.S.8.3.. Competition in the Global EconomyCase Study
8.3. Foreign Exchange Quotations of the DollarCase Study
8.4. The Exchange Rate of the U.S. Dollar and the Profitability of U.S. Firms8.4.. MonopolyCase Study
8.5. Barriers to Entry and Monopoly by AlcoaCase Study
8.6. The Market Value of Monopoly Profits in the New York City Taxi Industry8.5.. Monopolistic CompetitionCase Study
8.7. The Monopolistically Competitive Restaurant MarketCase Study
8.8. Advertisers Are Taking on Competitors by Name..And Being Sued9. Oligopoly and Firm Architecture9.1.. Oligopoly and Market ConcentrationCase Study
9.1. Brands: Thrive or DieCase Study
9.2. Industrial Concentration in the United States9.2.. Oligopoly ModelsCase Study
9.3. The Organization of Petroleum Exporting Countries (OPEC) Cartel9.3.. Profitability and Efficiency Implications of OligopolyCase Study
9.4. Firm Size and ProfitabilityCase Study
9.5. Measuring the Pure Efficiency of Operating Units 380A9.4.. The Sales Maximization Model9.5.. The March of Global OligopolistsCase Study
9.6. The Globalization of the Automobile IndustryCase Study
9.7. Rising Competition in Global BankingCase Study
9.8. The Globalization of the Pharmaceutical Industry9.6.. The Architecture of the Ideal Firm and the Creative CompanyCase Study
9.9. Firm Architecture and Organizational CompetitivenessCase Study
9.10. The Top Innovative Companies in the World9.7.. The Virtual Corporation and Relationship EnterprisesCase Study
9.11. Relationship Enterprises in Aerospace, Airlines, Telecommunications, and Automobiles10. Game Theory and Strategic Behavior10.1.. Strategic Behavior and Game TheoryCase Study
10.1. Military Strategy and Strategic Business Decisions10.2.. Dominant Strategy and Nash EquilibriumCase Study
10.2. Dell Computers and Nash Equilibrium10.3.. The Prisoners'' Dilemma10.4.. Price and Nonprice Competition, Cartel Cheating, and Prisoners'' DilemmaCase Study
10.3. The Airlines'' Fare War and the Prisoners'' Dilemma10.5.. Repeated Games and Tit-for-Tat Strategy10.6.. Strategic MovesCase Study
10.4. Wal-Mart''s Preemptive Expansion Marketing Strategy10.7.. Strategic Behavior and International CompetitivenessCase Study
10.5. Companies'' Strategic Mistakes and Failures10.8.. Sequential Games and Decision TreesCase Study
10.6. Airbus''s Decision to Build the A380 and Boeing''s Sonic Cruiser Response and the 797-211. Pricing Practices11.1.. Pricing of Multiple ProductsCase Study
11.1. Optimal Pricing and Output by Gillette11.2.. Price DiscriminationCase Study
11.2. Price Discrimination by Con Edison11.3.. International Price Discrimination and DumpingCase Study
11.3. Kodak Antidumping Disputes with Fuji11.4.. Transfer PricingCase Study
11.4. Transfer Pricing by Multinationals Operating in Emerging MarketsCase Study
11.5. Transfer Pricing in Advanced Countries11.5.. Pricing in PracticeCase Study
11.6. Incremental Pricing at Continental AirlinesCase Study
11.7. Peak-Load Pricing by Con EdisonCase Study
11.8. Bundling in the Leasing of MoviesCase Study
11.9. No-Haggling Value Pricing in Car BuyingC
PART ONE: INTRODUCTION1. The Nature and Scope of Managerial Economics1.1.. The Scope of Managerial Economics1.2.. The Basic Process of Decision MakingCase Study
1.1. Peter Drucker--The Man Who Invented ManagementCase Study
1.2. The Management Revolution1.3.. The Theory of the FirmCase Study
1.3. The Objective and Strategy of Firms in the Cigarette Industry1.4.. The Nature and Function of ProfitsCase Study
1.4. Profits in the Personal Computer Industry1.5.. Business EthicsCase Study
1.5. Business Ethics at BoeingCase Study
1.6. Enron--Andersen, and Other Financial Disasters1.6.. The International Framework of Managerial EconomicsCase Study
1.7. The Rise of the Global CorporationCase Study
1.8. The Global Business LeaderCase Study
1.9. Global Most Admired CompaniesCase Study
1.10. Globalization and Terrorism1.7.. Managerial Economics and the InternetCase Study
1.11. The Most Important Internet Site Addresses for Managerial EconomicsCase Study
1.12. Changes in Demand and Supply and the Price of PCsCase Study
1.13. Changes in Demand and Supply and Coffee Prices2. Optimization Techniques and New Management Tools2.1.. Methods of Expressing Economic Relationships2.2.. Total, Average, and Marginal RelationshipsCase Study
2.1. Total, Average, and Marginal Cost in the U.S. Steel Industry2.3.. Optimization AnalysisCase Study
2.2. Optimal Pollution Control2.4.. Constrained OptimizationCase Study
2.3. Pursuing Multiple Objectives under Constraints by Global Corporations2.5.. New Management Tools for OptimizationCase Study
2.4. Benchmarking at Xerox, Ford, and MobilCase Study
2.5. Total Quality Management at Johnson and Johnson, Motorola, General Electric, and FordCase Study
2.6. Reenginering at GECase Study
2.7. Applying Learning-Organization Principles at Ford and Southwest Airlines2.6.. Other Management Tools for Optimization2.7.. New Management Tools and Functional SpecializationCase Study
2.8. The American Business ModelCase Study
2.9. When Governance Rules Fail, Public Trust is ErodedPART TWO: DEMAND ANALYSIS3. Demand Theory3.1.. The Demand for a CommodityCase Study
3.1. The Demand for Big MacsCase Study
3.2. The Demand for Sweet Potatoes in the United States3.2.. Price Elasticity of DemandCase Study
3.3. Price Elasticities of Demand in the Real World3.3.. Income Elasticity of DemandCase Study
3.4. Income Elasticities of Demand in the Real World3.4.. Cross-Price Elasticity of DemandCase Study
3.5. Cross-Price Elasticities of Demand in the Real WorldCase Study
3.6. Substitution between Domestic and Foreign Goods3.5.. Using Elasticities in Managerial Decision MakingCase Study
3.7. Demand Elasticities for Alcoholic Beverages in the United States3.6.. International Convergence of TastesCase Study
3.8. Gillette Introduces Sensor and Mach3 Razors--Two Truly Global ProductsCase Study
3.9. Ford''s World Car(s)3.7.. Electronic CommerceCase Study
3.10. e-Commerce at Amazon.comCase Study
3.11. eBay and Some Internet Veterans are Cashing In4. Demand Estimation4.1.. The Identification Problem4.2.. Marketing Research Approaches to Demand EstimationCase Study
4.1. Micromarketing: Marketers Zero In on Their CustomersCase Study
4.2. Estimation of the Demand for Oranges by Market ExperimentCase Study
4.3. Reaching Consumers in the Vanishing Mass Market4.3.. Introduction to Regression Analysis4.4.. Simple Regression Analysis4.5.. Multiple Regression Analysis4.6.. Problems in Regression Analysis4.7.. Demand Estimation by Regression Analysis4.8.. Estimating the Demand for U.S. Imports and ExportsCase Study
4.5. Price and Income Elasticities of Imports and Exports in the Real WorldCase Study
4.6. The Major Commodity Exports and Imports of the United StatesCase Study
4.7. The Major Trade Partners of the United StatesCase Study
4.8. The Top U.S. International Exporters5. Demand Forecasting5.1.. Qualitative ForecastsCase Study
5.1. Forecasting the Number of McDonald''s Restaurants Worldwide5.2.. Time-Series AnalysisCase Study
5.2. Forecasting New Housing Starts with Time-Series Analysis5.3.. Smoothing TechniquesCase Study
5.3. Forecasting Lumber Sales with Smoothing Techniques5.4.. Barometric MethodsCase Study
5.4. Forecasting the Level of Economic Activity with Composite and Diffusion IndexesCase Study
5.5. The Index of Leading Indicators Goes Global5.5.. Econometric ModelsCase Study
5.6. Forecasting the Demand for Air Travel over the North AtlanticCase Study
5.7. Economic Forecasts with Large Econometric ModelsCase Study
5.8. Risks in Demand Forecasting5.6.. Input-Output ForecastingPART THREE: PRODUCTION AND COST ANALYSIS6. Production Theory and Estimation6.1.. The Organization of a Production and the Production Function6.2.. The Production Function with One Variable Input6.3.. Optimal Use of the Variable InputCase Study
6.1. Labor Productivity and Total Compensation in the U.S. and Abroad6.4.. The Production Function with Two Variable Inputs6.5.. Optimal Combination of InputsCase Study
6.2. Substitutability between Gasoline Consumption and Driving Time6.6.. Returns to ScaleCase Study
6.3. Returns to Scale in U.S. Manufacturing IndustryCase Study
6.4. General Motors Decides Smaller Is Better6.7.. Empirical Production FunctionsCase Study
6.5. Output Elasticities in U.S. Manufacturing Industries6.8.. The Innovation ProcessCase Study
6.6. How Do Firms Get New Technology?6.9.. Innovation and Global CompetitivenessCase Study
6.7. How Xerox Lost and Regained International Competitiveness and Became a Leader in Information TechnologyCase Study
6.8. The New U.S. Digital FactoryCase Study
6.9. The Euro and the International Competitiveness of European Firms7. Cost Theory and Estimation7.1.. The Nature of Costs7.2.. Short-Run Cost FunctionsCase Study
7.1. Per-Unit Cost Curves in the Cultivation of Corn7.3.. Long-Run Cost CurvesCase Study
7.2. The Long-Run Average Cost Curve in Electricity Generation7.4.. Plant Size and Economies of ScaleCase Study
7.3. The Shape of the Long-Run Average Cost Curve in Various U.S. Industries7.5.. Learning CurvesCase Study
7.4. To Reduce Costs, Firms Often Look Far Afield7.6.. Minimizing Costs Internationally--The New Economies of ScaleCase Study
7.5. The IBM PC and the Boeing 777 and 787 are not All but American!7.7.. Logistics or Supply--Chain ManagementCase Study
7.6. Logistics at National Semiconductors, Saturn, and Compaq7.8.. Cost Volume Profit Analysis and Operating LeverageCase Study
7.7. Breakeven Analysis for Lockheed''s Tri-Star and Europe''s Airbus Industrie7.9.. Empirical Estimation of Cost FunctionsCase Study
7.8. Estimates of Short-Run and Long-Run Functions8. Market Structure: Perfect Competition, Monopoly, and Monopolistic Competition8.1.. Market Structure and Degree of Competition8.2.. Perfect CompetitionCase Study
8.1. Competition in the New York Stock MarketCase Study
8.2. Long-Run Adjustment in the U.S.8.3.. Competition in the Global EconomyCase Study
8.3. Foreign Exchange Quotations of the DollarCase Study
8.4. The Exchange Rate of the U.S. Dollar and the Profitability of U.S. Firms8.4.. MonopolyCase Study
8.5. Barriers to Entry and Monopoly by AlcoaCase Study
8.6. The Market Value of Monopoly Profits in the New York City Taxi Industry8.5.. Monopolistic CompetitionCase Study
8.7. The Monopolistically Competitive Restaurant MarketCase Study
8.8. Advertisers Are Taking on Competitors by Name..And Being Sued9. Oligopoly and Firm Architecture9.1.. Oligopoly and Market ConcentrationCase Study
9.1. Brands: Thrive or DieCase Study
9.2. Industrial Concentration in the United States9.2.. Oligopoly ModelsCase Study
9.3. The Organization of Petroleum Exporting Countries (OPEC) Cartel9.3.. Profitability and Efficiency Implications of OligopolyCase Study
9.4. Firm Size and ProfitabilityCase Study
9.5. Measuring the Pure Efficiency of Operating Units 380A9.4.. The Sales Maximization Model9.5.. The March of Global OligopolistsCase Study
9.6. The Globalization of the Automobile IndustryCase Study
9.7. Rising Competition in Global BankingCase Study
9.8. The Globalization of the Pharmaceutical Industry9.6.. The Architecture of the Ideal Firm and the Creative CompanyCase Study
9.9. Firm Architecture and Organizational CompetitivenessCase Study
9.10. The Top Innovative Companies in the World9.7.. The Virtual Corporation and Relationship EnterprisesCase Study
9.11. Relationship Enterprises in Aerospace, Airlines, Telecommunications, and Automobiles10. Game Theory and Strategic Behavior10.1.. Strategic Behavior and Game TheoryCase Study
10.1. Military Strategy and Strategic Business Decisions10.2.. Dominant Strategy and Nash EquilibriumCase Study
10.2. Dell Computers and Nash Equilibrium10.3.. The Prisoners'' Dilemma10.4.. Price and Nonprice Competition, Cartel Cheating, and Prisoners'' DilemmaCase Study
10.3. The Airlines'' Fare War and the Prisoners'' Dilemma10.5.. Repeated Games and Tit-for-Tat Strategy10.6.. Strategic MovesCase Study
10.4. Wal-Mart''s Preemptive Expansion Marketing Strategy10.7.. Strategic Behavior and International CompetitivenessCase Study
10.5. Companies'' Strategic Mistakes and Failures10.8.. Sequential Games and Decision TreesCase Study
10.6. Airbus''s Decision to Build the A380 and Boeing''s Sonic Cruiser Response and the 797-211. Pricing Practices11.1.. Pricing of Multiple ProductsCase Study
11.1. Optimal Pricing and Output by Gillette11.2.. Price DiscriminationCase Study
11.2. Price Discrimination by Con Edison11.3.. International Price Discrimination and DumpingCase Study
11.3. Kodak Antidumping Disputes with Fuji11.4.. Transfer PricingCase Study
11.4. Transfer Pricing by Multinationals Operating in Emerging MarketsCase Study
11.5. Transfer Pricing in Advanced Countries11.5.. Pricing in PracticeCase Study
11.6. Incremental Pricing at Continental AirlinesCase Study
11.7. Peak-Load Pricing by Con EdisonCase Study
11.8. Bundling in the Leasing of MoviesCase Study
11.9. No-Haggling Value Pricing in Car BuyingC
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