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Viser: Bounded Rationality - The Adaptive Toolbox
Bounded Rationality
The Adaptive Toolbox
Gerd Gigerenzer og Reinhard Selten
(2002)
om ca. 15 hverdage
Detaljer om varen
- Paperback: 394 sider
- Udgiver: MIT Press (Juli 2002)
- Forfattere: Gerd Gigerenzer og Reinhard Selten
- ISBN: 9780262571647
This book promotes bounded rationality as the key to understanding how real people make decisions. Using the concept of an "adaptive toolbox," a repertoire of fast and frugal rules for decision making under uncertainty, it attempts to impose more order and coherence on the idea of bounded rationality. The contributors view bounded rationality neither as optimization under constraints nor as the study of people's reasoning fallacies. The strategies in the adaptive toolbox dispense with optimization and, for the most part, with calculations of probabilities and utilities. The book extends the concept of bounded rationality from cognitive tools to emotions; it analyzes social norms, imitation, and other cultural tools as rational strategies; and it shows how smart heuristics can exploit the structure of environments.