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Scenarios: The Art of Strategic Conversation Vital Source e-bog
Kees van der Heijden
(2011)
John Wiley & Sons
449,00 kr.
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Scenarios
The Art of Strategic Conversation
Kees van der Heijden
(2004)
Sprog: Engelsk
John Wiley & Sons, Incorporated
489,00 kr.
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Detaljer om varen
- 2. Udgave
- Vital Source searchable e-book (Reflowable pages)
- Udgiver: John Wiley & Sons (Marts 2011)
- ISBN: 9781119995524
Scenario planning allows companies to move away from linear thinking and better understand external change. Eight years (and 30,000 copies) after publication Scenarios is still acknowledged as the definitive work in the field. Now, Kees van der Heijden brings his bestseller up to date, following up on his original case studies and adding significant new material. The Second Edition changes focus slightly by providing more in-depth analysis and application of the concept of the 'strategic conversation'. While maintaining the underlying rigour of the first edition, van der Heijden revisits the text to make it more practical and accessible, and in doing so delivers the tools needed to chart and navigate a successful future course for any organization in the face of uncertainty.
Licens varighed:
Bookshelf online: 5 år fra købsdato.
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Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 2 sider kan printes ad gangen
Copy: højest 10 sider i alt kan kopieres (copy/paste)
Bookshelf online: 5 år fra købsdato.
Bookshelf appen: ubegrænset dage fra købsdato.
Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 2 sider kan printes ad gangen
Copy: højest 10 sider i alt kan kopieres (copy/paste)
Detaljer om varen
- 2. Udgave
- Hardback: 384 sider
- Udgiver: John Wiley & Sons, Incorporated (November 2004)
- ISBN: 9780470023686
Scenario planning allows companies to move away from linear thinking and better understand external change. Eight years (and 30,000 copies) after publication Scenarios is still acknowledged as the definitive work in the field. Now, Kees van der Heijden brings his bestseller up to date, following up on his original case studies and adding significant new material. The Second Edition changes focus slightly by providing more in-depth analysis and application of the concept of the 'strategic conversation'. While maintaining the underlying rigour of the first edition, van der Heijden revisits the text to make it far more practical and accessible, and in doing so gives you the tools you need to set out and negotiate a successful future course for your organization in the face of significant uncertainty.
Preface ix
Part One: The Context 1
1. 1965 to
1990: Five Discoveries at Shell 3
2. Introduction to Scenario-based Planning 11
3. Three Competing Paradigms in Strategic Management 21
Part Two: The Principles of Scenario-based Planning 51
4. Strategising 53
5. The Business Idea of an Organisation 63
6. The Uncertain Environment 91
7. Scenario Analysis 113
8. Scenarios and the Strategic Conversation 131
Part Three: The Practice of Scenario-based Planning 153
9. The Practitioner's Art 155
10. Articulation of the Business Idea 193
11. Competitive Positioning 209
12. Scenario Development 219
13. Option Planning 273
Part Four: Institutionalising Scenario-based Planning 289
14. The Management of Change 291
15. Planning Process 299
16. The Informal Strategic Conversation 323 Conclusion 343 References 347 Index 351
Part One: The Context 1
1. 1965 to
1990: Five Discoveries at Shell 3
2. Introduction to Scenario-based Planning 11
3. Three Competing Paradigms in Strategic Management 21
Part Two: The Principles of Scenario-based Planning 51
4. Strategising 53
5. The Business Idea of an Organisation 63
6. The Uncertain Environment 91
7. Scenario Analysis 113
8. Scenarios and the Strategic Conversation 131
Part Three: The Practice of Scenario-based Planning 153
9. The Practitioner's Art 155
10. Articulation of the Business Idea 193
11. Competitive Positioning 209
12. Scenario Development 219
13. Option Planning 273
Part Four: Institutionalising Scenario-based Planning 289
14. The Management of Change 291
15. Planning Process 299
16. The Informal Strategic Conversation 323 Conclusion 343 References 347 Index 351
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