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Viser: Marketing Communications - Offline and Online Integration, Engagement and Analytics
Marketing Communications
Offline and Online Integration, Engagement and Analytics
Ze Zook og P. R. Smith
(2016)
Sprog: Engelsk
Detaljer om varen
- 6. Udgave
- Paperback: 600 sider
- Udgiver: Kogan Page, Limited (Februar 2016)
- Forfattere: Ze Zook og P. R. Smith
- ISBN: 9780749473402
01: New marketing communications;
02: Branding;
03: Customer relationship management;
04: Buyer behaviour;
05: Communications theory;
06: Marketing communications research;
07: Media buying and planning;
08: Marketing communications agencies;
09: International marketing communications;
10: The marketing communications plan;
11: The changing communications environment; TWO: COMMUNICATIONS TOOLS;
12: Selling, social selling, sales management and key account management;
13: Advertising;
14: Publicity and public relations;
15: Sponsorship;
16: Sales promotions, gaming and content marketing;
17: Direct mail (including e-mail);
18: Exhibitions, conferences and events;
19: Merchandising and point of sale;
20: Packaging;
21: Owned media - websites and social media