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Understanding Social Media Vital Source e-bog
Damian Ryan
(2015)
Kogan Page
354,00 kr.
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Understanding Social Media
How to Create a Plan for Your Business That Works
Damian Ryan
(2015)
Sprog: Engelsk
Kogan Page, Limited
358,00 kr.
ikke på lager, Bestil nu og få den leveret
om ca. 15 hverdage
om ca. 15 hverdage
Detaljer om varen
- 1. Udgave
- Vital Source searchable e-book (Reflowable pages)
- Udgiver: Kogan Page (April 2015)
- ISBN: 9780749473570
Understanding Social Media is the essential guide to social media for students and professionals alike. Drawing on the experience, advice and tips from dozens of digital marketers and social media superstars, it is an extensive crowd-sourced guide to social media platforms. Illustrated throughout with case studies from both successful and failed campaigns, Understanding Social Media democratizes knowledge of social media and promotes best practice, answering questions such as 'How do you create a compelling social media campaign?', 'How do you build and engage with an audience?' and 'Where is the line between online PR and social media drawn?' It is the most comprehensive and practical reference guide to social media available.
Licens varighed:
Bookshelf online: 5 år fra købsdato.
Bookshelf appen: ubegrænset dage fra købsdato.
Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 10 sider kan printes ad gangen
Copy: højest 10 sider i alt kan kopieres (copy/paste)
Bookshelf online: 5 år fra købsdato.
Bookshelf appen: ubegrænset dage fra købsdato.
Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 10 sider kan printes ad gangen
Copy: højest 10 sider i alt kan kopieres (copy/paste)
Detaljer om varen
- Paperback: 304 sider
- Udgiver: Kogan Page, Limited (April 2015)
- ISBN: 9780749473563
Understanding Social Media is the essential guide to social media for students and professionals alike. Drawing on the experience, advice and tips from dozens of digital marketers and social media superstars, it is an extensive crowd-sourced guide to social media platforms.
Illustrated throughout with case studies from both successful and failed campaigns, Understanding Social Media democratizes knowledge of social media and promotes best practice, answering questions such as 'How do you create a compelling social media campaign?', 'How do you build and engage with an audience?' and 'Where is the line between online PR and social media drawn?' It is the most comprehensive and practical reference guide to social media available.
**
Chapter -
01: Getting started - how to create a compelling social media programme; **
Chapter -
02: Rules governing the relationship between search and social; **
Chapter -
03: How to budget for social media activities; **
Chapter -
04: Setting KPIs and measuring success; **
Chapter -
05: Understanding social media ROI - what matters and what doesn't; **
Chapter -
06: Why social media is central to customer experience; **
Chapter -
07: How to build a social media team - how to pick the right suppliers; **
Chapter -
08: Understanding the relationship between online PR and social media; **
Chapter -
09: The future for social media and the vastly changing landscape; **
Chapter -
10: Risk assessment and risk management in social media
Chapter -
01: Getting started - how to create a compelling social media programme; **
Chapter -
02: Rules governing the relationship between search and social; **
Chapter -
03: How to budget for social media activities; **
Chapter -
04: Setting KPIs and measuring success; **
Chapter -
05: Understanding social media ROI - what matters and what doesn't; **
Chapter -
06: Why social media is central to customer experience; **
Chapter -
07: How to build a social media team - how to pick the right suppliers; **
Chapter -
08: Understanding the relationship between online PR and social media; **
Chapter -
09: The future for social media and the vastly changing landscape; **
Chapter -
10: Risk assessment and risk management in social media
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