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Viser: International Tourism

International Tourism, 1. udgave
Søgbar e-bog

International Tourism Vital Source e-bog

Yvette Reisinger og PhD
(2010)
Taylor & Francis
779,00 kr.
Leveres umiddelbart efter køb
International Tourism, 1. udgave

International Tourism

Yvette Reisinger
(2009)
Sprog: Engelsk
Taylor & Francis Group
765,00 kr.
Print on demand. Leveringstid vil være ca 2-3 uger.

Detaljer om varen

  • 1. Udgave
  • Vital Source searchable e-book (Reflowable pages): 416 sider
  • Udgiver: Taylor & Francis (August 2010)
  • Forfattere: Yvette Reisinger og PhD
  • ISBN: 9781136438882
In recent years there has been a considerable interest in the cultural aspects of tourism such as the impacts of culture on tourism planning, development, management, and marketing. However, the focus has been on material forms of culture such as arts, music, or crafts. The impacts of national culture on tourist behavior and travel decision-making have not been paid much attention. Only in the last two years have cross-cultural issues begun to generate significant interest among academics. An examination of cultural characteristics and differences is extremely important to the tourism industry because today’s tourism environment is becoming increasingly international. Information on the nature of the cultural differences between international tourists and locals is not readily available in tourism literature. The concept of culture is very complex and includes such abstract concepts as satisfaction, attitude and loyalty. International Tourism brings these concepts to the undergraduate student in tourism, as well as students in the related fields of marketing, management, international business, and cross-cultural communication. Designed as a textbook, it isorganized and presented in an integrated and relevant way for the benefit of a worldwide audience.
Licens varighed:
Bookshelf online: 5 år fra købsdato.
Bookshelf appen: ubegrænset dage fra købsdato.

Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 2 sider kan printes ad gangen
Copy: højest 2 sider i alt kan kopieres (copy/paste)

Detaljer om varen

  • 1. Udgave
  • Paperback: 460 sider
  • Udgiver: Taylor & Francis Group (Marts 2009)
  • ISBN: 9780750678971

In recent years there has been a considerable interest in the cultural aspects of tourism such as the impacts of culture on tourism planning, development, management and marketing. However, the focus has been on material forms of culture such as arts, music, or crafts. The impacts of national culture on tourist behavior and travel decision-making have not been paid much attention. Only in the last two years have cross-cultural issues begun to generate significant interest among academics.

An examination of cultural characteristics and differences is extremely important to the tourism industry because today's tourism environment is becoming increasingly international. Information on the nature of the cultural differences between international tourists and locals is not readily available in tourism literature. The concept of culture is very complex and includes such abstract concepts as satisfaction, attitude and loyalty.
International Tourism brings these concepts to the undergraduate student in tourism, as well as students in the related fields of marketing, management, international business, and cross-cultural communication. Designed as a textbook, it is organized and presented in an integrated and relevant way for the benefit of a worldwide audience.


Part 1: International Tourism: The Global Environment 1
.Globalization, Tourism and Culture Introduction
2. Cultural Diversity
Part 2: Cultural Theories and Practices
3. Intercultural Theories
4. Cultural Practices and Tourism Impacts on Culture
Part 3: Culture and Cultural Differences
5. Culture
6. Cultural Variability
7. Cultural Influences on Intercultural Communication
8. Cultural Influences on Social Interaction
9. Cultural Influences on Rules of Social Interaction
10. Cultural Influences on Service
11. Cultural Influences on Ethical Behavior
Part 4: Tourist Behavior
12. Human Behavior: Its Nature and Determinants
13. Consumer Buying Behavior
14. Cultural Influences on Tourist Buying Behavior
Part 5: Cross-Cultural Comparison
15. Cultural Differences among International Societies
Part 5: Multicultural Competence
16. Multicultural Competence in a Global World
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