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Viser: Entrepreneurship - International Student Edition - The Practice and Mindset

Entrepreneurship: The Practice and Mindset - International Student Edition, 2. udgave
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Entrepreneurship: The Practice and Mindset - International Student Edition Vital Source e-bog

Heidi M. Neck, Christopher P. Neck og Emma L. Murray
(2020)
Sage Publishing
599,00 kr.
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Entrepreneurship - International Student Edition - The Practice and Mindset, 2. udgave

Entrepreneurship - International Student Edition

The Practice and Mindset
Heidi M. Neck, Christopher P. Neck og Emma L. Murray
(2020)
Sprog: Engelsk
SAGE Publications, Incorporated
648,00 kr.
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Detaljer om varen

  • 2. Udgave
  • Vital Source searchable e-book (Reflowable pages)
  • Udgiver: Sage Publishing (Januar 2020)
  • Forfattere: Heidi M. Neck, Christopher P. Neck og Emma L. Murray
  • ISBN: 9781071856697

SAGE Interactive eBooks feature exclusive premium video content and study resources to help you succeed in your course.

Entrepreneurship: The Practice and Mindset 2e by Heidi M. Neck, Christopher P. Neck, and Emma L. Murray catapults students beyond the classroom by helping them develop an entrepreneurial mindset so they can create opportunities and take action in uncertain environments. Based on the world-renowned Babson Entrepreneurship program, this new text emphasizes practice and learning through action. Students learn entrepreneurship by taking small actions and interacting with stakeholders in order to get feedback, experiment, and move ideas forward.  Students walk away from this text with the entrepreneurial mindset, skillset, and toolset that can be applied to startups as well as organizations of all kinds. Whether your students have backgrounds in business, liberal arts, engineering, or the sciences, this text will take them on a transformative journey. The new edition includes a new chapter on developing customers, 16 new mindshift activities, 15 new case studies, 16 new entrepreneur profiles, and new coverage of key topics like building teams and prototyping. 
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Detaljer om varen

  • 2. Udgave
  • Paperback: 536 sider
  • Udgiver: SAGE Publications, Incorporated (Januar 2020)
  • Forfattere: Heidi M. Neck, Christopher P. Neck og Emma L. Murray
  • ISBN: 9781071808078
From Heidi Neck, one of the most influential thinkers in entrepreneurship education today, Chris Neck, an award-winning professor, and Emma Murray, business consultant and author, comes the new edition of this ground-breaking text.   Entrepreneurship: The Practice and Mindset catapults students beyond the classroom by helping them develop an entrepreneurial mindset so they can create opportunities and take action in uncertain environments. Based on the world-renowned Babson Entrepreneurship program, this text emphasizes practice and learning through action. Students learn entrepreneurship by taking small actions and interacting with stakeholders in order to get feedback, experiment, and move ideas forward. They will walk away from this text with the entrepreneurial mindset, skillset, and toolset that can be applied to startups as well as organizations of all kinds. Whether your students have backgrounds in business, liberal arts, engineering, or the sciences, this text will take them on a transformative journey and teaches them life skills needed by all.   New to the Second Edition is a chapter on developing your customers, updated case studies, Mindshift Activities and Entrepreneurship in Action profiles, and expanded coverage of prototyping, incubators, accelerators, building teams, and marketing trends. 
PrefaceAcknowledgementsAbout the AuthorsPart 1. Entrepreneurship is a Life SkillChapter 1. Practicing Entreprenuership
1.1 Entrepreneurship Requires Action and Practice
1.2 Entrepreneurship May Be Different From What You Think
1.3 Types of Entrepreneurship
1.4 Entrepreneurship Is A Method Not a Process
1.5 The Method Involves Creating the Future - Not Predicting It
1.6 The Key Components of the Entrepreneurship Method
1.7 Entrepreneurship Requires Deliberate Practice
1.8 How This Book Will Help You Practice EntrepreneurshipChapter 2. Activating an Entrepreneurial Mindset
2.1 The Power of Mindset
2.2 What is Mindset?
2.3 The Self-Leadership Habit
2.4 The Creativity Habit
2.5 The Improvisation Habit
2.6 The Mindset As The Pathway to ActionPart II. Creating and Finding OpportunitiesChapter 3. Creating and Recognizing New Opportunities
3.1 The Entrepreneurial Mindset and Opportunity Recognition
3.2 Opportunities Start With Thousands of Ideas
3.3 Four Pathways To Opportunity Identification
3.4 Opportunities Through Alertness, Prior Knowledge and Pattern Recognition
3.5 From Idea Generation To Opportunity RecognitionChapter 4: Using Design Thinking
4.1 What is Design Thinking?
4.2 Design Thinking As A Human-Centered Process
4.3 Design Thinking Requires Empathy
4.4 The Design-Thinking Process: Inspiration, Ideation, Implementation
4.5 Needs Discovery Technique #1: Observation
4.6 Needs Discovery Technique #2: Interviewing
4.7 Variations Of The Design-Thinking ProcessChapter 5. Building Business Models
5.1 What is A Business Model?
5.2 The Four Parts of A Business Model
5.3 The Customer Value Proposition (CVP)
5.4 Different Types Of CVPs And Customer Segments
5.5 The Business Model Canvas (BMC)
Chapter 6. Developing your Customers
6.1 Customers and Markets
6.2 Types of Customers
6.3 Customer Segmentation
6.4 Target Customer Group
6.5 Customer Personas
6.6 Customer Journey Mapping Process
6.7 Market SizingChapter 7. Testing and Experimenting New Ideas
7.1 Experiments: What They Are and Why We Do Them
7.2 Types of Experiments
7.3 A Deeper Look at Prototypes
7.4 Hypothesis Testing & the Scientific Method Applied to Entrepreneurship
7.5 The Experimentation Template
7.6 Interviewing for Customer FeedbackChapter 8. Developing Networks and Building Teams
8.1 The Power of Networks
8.2 The Value of Networks
8.3 Building Networks
8.4 Virtual Networking
8.5 Networking to Build the Founding TeamPart III. Evaluating and Acting on OpportunitiesChapter 9. Creating Revenue Models
9.1 What is A Revenue Model?
9.2 Different Types of Revenue Models
9.3 Generating Revenue From "Free"
9.4 Revenue and Cost Drivers
9.5 Pricing Strategies
9.6 Calculating PricesChapter 10. Planning for Entrepreneurs
10.1 What is Planning?
10.2 Planning Starts with a Vision
10.3 Plans Take Many Forms
10.4 Questions to Ask During Planning
10.5 The Business Plan Debate
10.6 Tips for Writing Any Type of PlanChapter 11. Learning From Failure
11.1 Failure and Entrepreneurship
11.2 The Failure Spectrum
11.3 Fear of Failure
11.4 Learning From Failure
11.5 Getting Gritty: Building a Tolerance for FailurePart IV. Resourcing New OpportunitiesChapter 12. Bootstrapping and Crowdfunding for Resources
12.1 What is Bootstrapping?
12.2 Bootstrapping Strategies
12.3 Crowdfunding Versus Crowdsourcing
12.4 Crowdfunding Startups and Entrepreneurships
12.5 The Four Contexts for Crowdfunding
12.6 A Quick Guide to Successful CrowdfundingChapter 13. Financing for Startups
13.1 What is Equity Financing?
13.2 The Basics of Valuation
13.3 Angel Investors
13.4 Venture Capitalists (VCS)
13.5 Due DiligenceChapter 14. Navigating Legal and IP Issues
14.1 Legal Considerations
14.2 Types of Legal Structures
14.3 Legal Mistakes Made by Startups
14.4 Intellectual Property (IP)
14.5 Global IP Theft
14.6 Common IP Traps
14.7 Hiring EmployeesChapter 15. Engaging Customers Through Marketing
15.1 What is Entrepreneurial Marketing
15.2 The Basic Principles of Marketing
15.3 Building a Brand
15.4 Marketing Tools for Entrepreneurs
15.5 Creating Your Personal BrandChapter 16. Supporting Social Entrepreneurship
16.1 The Role of Social Entprenreneurship
16.2 Social Entrepreneurship and Wicked Problems
16.3 Types of Social Entrepreneurship
16.4 Capital Markets for Social Entrepreneurs
16.5 Social Entrepreneurs and Their Stakeholders
16.6 Differences Between Social Entrepreneurship and Corporate Social Responsibility
16.7 Social Entrepreneurship and Audacious Ideas
16.8 Global EntrepreneurshipGlossarySupplement A - Financial Statements and Projections for StartupsSupplement B - The Pitch
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