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1 ADD-ON - Charge for Extras 2 AFFILIATION - Partner Success = Own Success 3 AIKIDO - Convert Competitors' Strengths to Weaknesses 4 AUCTION - Going once, going twice... sold! 5 BARTER - By-Products as a Bonus 6 CASH MACHINE - "Coining" Money with Negative Working Capital 7 CROSS SELLING - Two Birds with One Stone 8 CROWDFUNDING - Swarm Financing 9 CROWDSOURCING - Outsourcing to Swarms 10 CUSTOMER LOYALTY - Rewards for Enduring Loyalty 11 DIGITIZATION - Digitizing Physical Products 12 DIRECT SELLING - Skipping Middlemen 13 E-COMMERCE - Online Transparency and Cost Reductions 14 EXPERIENCE SELLING - Emotionalizing Products 15 FLAT RATE - Unlimited Consumption at a Fixed Price 16 FRACTIONAL OWNERSHIP - Share Ownership and Use Efficiently 17 FRANCHISING - One for All and All for One 18 FREEMIUM - Free Basic and Paid Premium Versions 19 FROM PUSH-TO-PULL - Customers Create a Maelstrom to Attract Value 20 GUARANTEED AVAILABILITY - Product Access is a Certainty 21 HIDDEN REVENUE - Separating Revenues from Customers 22 INGREDIENT BRANDING - Brand-in-Brand 23 INTEGRATOR - Value Added Through Integration 24 LAYER PLAYER - Layer Specialist 25 LEVERAGE CUSTOMER DATA - Varied Use of Customer Data 26 LICENSE - Commercializing Intellectual Property 27 LOCK-IN - High Switching Costs Force Loyalty 28 LONG TAIL - Little and Often Fills the Purse 29 MAKE MORE OF IT - Multiply Competencies outside Your Core Business 30 MASS CUSTOMIZATION - Off the Rack Individualism 31 NO FRILLS - Everything, Except Expensive 32 OPEN BUSINESS MODEL - Leverage Collaborative Value Creation 33 OPEN SOURCE - Creating a Free Solution Together 34 ORCHESTRATOR - Direct the Value Chain 35 PAY PER USE - Consumption-Based Fees 36 PAY WHAT YOU WANT - What is its Worth to You? 37 PEER-TO-PEER - From Person to Person 38 PERFORMANCE-BASED CONTRACTING - Results-Based Fees 39 RAZOR AND BLADE - Bait and Hook 40 RENT INSTEAD OF BUY - Purchase a Temporary Right to Use 41 REVENUE SHARING - Split Symbiotic Returns 42 REVERSE ENGINEERING - Quickly Learn from Competitors 43 REVERSE INNOVATION - Learn from Quick and Dirty Solutions 44 ROBIN HOOD - Take from the Rich and Give to the Poor 45 SELF-SERVICE - Working Customers 46 SHOP-IN-SHOP - Piggy-Backing 47 SOLUTION PROVIDER - One Stop Shop 48 SUBSCRIPTION - Subscribe to Services 49 SUPERMARKET - Huge Selection, Tiny Prices 50 TARGET THE POOR - Customers at the Base of the Earnings Pyramid 51 TRASH-TO-CASH - Monetize Garbage 52 TWO-SIDED MARKET - Attract Indirect Network Effects 53 ULTIMATE LUXURY - More for More Strategy 54 USER DESIGNED - Customers Become Inventive Entrepreneurs 55 WHITE LABEL - Own Brand Strategy Glossary All business model patterns at a glance Further reading