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Digital Business Vital Source e-bog
Dave Chaffey, Tanya Hemphill og David Edmundson-Bird
(2019)
Pearson International
710,00 kr.
Leveres umiddelbart efter køb
Digital Business Vital Source e-bog
Dave Chaffey, Tanya Hemphill og David Edmundson-Bird
(2019)
Pearson International
584,00 kr.
Leveres umiddelbart efter køb
Digital Business Vital Source e-bog
Dave Chaffey, Tanya Hemphill og David Edmundson-Bird
(2019)
Pearson International
394,00 kr.
Leveres umiddelbart efter køb
Digital Business Vital Source e-bog
Dave Chaffey, Tanya Hemphill og David Edmundson-Bird
(2019)
Pearson International
473,00 kr.
Leveres umiddelbart efter køb
Digital Business and e-Commerce Management
Dave Chaffey, Tanya Hemphill og David Edmundson-Bird
(2018)
Sprog: Engelsk
Pearson Books
944,00 kr.
Denne titel er udgået og kan derfor ikke bestilles. Vi beklager.
Detaljer om varen
- 7. Udgave
- Vital Source searchable e-book (Fixed pages)
- Udgiver: Pearson International (Juni 2019)
- Forfattere: Dave Chaffey, Tanya Hemphill og David Edmundson-Bird
- ISBN: 9781292193359
Written in an engaging and informative style, Digital Business and E-Commerce Management will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world. In this edition of the book, Chaffey, Hemphill and Edmundson-Bird bring together the most recent academic and practitioner thinking, covering all aspects of digital business including strategy, digital comms and transformation. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Licens varighed:
Bookshelf online: 5 år fra købsdato.
Bookshelf appen: ubegrænset dage fra købsdato.
Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 2 sider kan printes ad gangen
Copy: højest 2 sider i alt kan kopieres (copy/paste)
Bookshelf online: 5 år fra købsdato.
Bookshelf appen: ubegrænset dage fra købsdato.
Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 2 sider kan printes ad gangen
Copy: højest 2 sider i alt kan kopieres (copy/paste)
Detaljer om varen
- 7. Udgave
- Vital Source 365 day rentals (fixed pages)
- Udgiver: Pearson International (Juni 2019)
- Forfattere: Dave Chaffey, Tanya Hemphill og David Edmundson-Bird
- ISBN: 9781292193359R365
Written in an engaging and informative style, Digital Business and E-Commerce Management will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world. In this edition of the book, Chaffey, Hemphill and Edmundson-Bird bring together the most recent academic and practitioner thinking, covering all aspects of digital business including strategy, digital comms and transformation. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Licens varighed:
Bookshelf online: 365 dage fra købsdato.
Bookshelf appen: 365 dage fra købsdato.
Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 2 sider kan printes ad gangen
Copy: højest 2 sider i alt kan kopieres (copy/paste)
Bookshelf online: 365 dage fra købsdato.
Bookshelf appen: 365 dage fra købsdato.
Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 2 sider kan printes ad gangen
Copy: højest 2 sider i alt kan kopieres (copy/paste)
Detaljer om varen
- 7. Udgave
- Vital Source 90 day rentals (fixed pages)
- Udgiver: Pearson International (Juni 2019)
- Forfattere: Dave Chaffey, Tanya Hemphill og David Edmundson-Bird
- ISBN: 9781292193359R90
Written in an engaging and informative style, Digital Business and E-Commerce Management will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world. In this edition of the book, Chaffey, Hemphill and Edmundson-Bird bring together the most recent academic and practitioner thinking, covering all aspects of digital business including strategy, digital comms and transformation. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Licens varighed:
Bookshelf online: 90 dage fra købsdato.
Bookshelf appen: 90 dage fra købsdato.
Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 2 sider kan printes ad gangen
Copy: højest 2 sider i alt kan kopieres (copy/paste)
Bookshelf online: 90 dage fra købsdato.
Bookshelf appen: 90 dage fra købsdato.
Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 2 sider kan printes ad gangen
Copy: højest 2 sider i alt kan kopieres (copy/paste)
Detaljer om varen
- 7. Udgave
- Vital Source 180 day rentals (fixed pages)
- Udgiver: Pearson International (Juni 2019)
- Forfattere: Dave Chaffey, Tanya Hemphill og David Edmundson-Bird
- ISBN: 9781292193359R180
Written in an engaging and informative style, Digital Business and E-Commerce Management will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world. In this edition of the book, Chaffey, Hemphill and Edmundson-Bird bring together the most recent academic and practitioner thinking, covering all aspects of digital business including strategy, digital comms and transformation. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Licens varighed:
Bookshelf online: 180 dage fra købsdato.
Offline udgaven er tilgængelig: 180 dage fra købsdato.
Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 2 sider kan printes ad gangen
Copy: højest 2 sider i alt kan kopieres (copy/paste)
Bookshelf online: 180 dage fra købsdato.
Offline udgaven er tilgængelig: 180 dage fra købsdato.
Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 2 sider kan printes ad gangen
Copy: højest 2 sider i alt kan kopieres (copy/paste)
Detaljer om varen
- 7. Udgave
- Paperback: 680 sider
- Udgiver: Pearson Books (November 2018)
- Forfattere: Dave Chaffey, Tanya Hemphill og David Edmundson-Bird
- ISBN: 9781292193335
This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults.
Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject.
Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.
Brief contents Preface About the author Publisher's acknowledgements
Part 1 - Introduction Introduction to digital business Opportunity analysis for digital business and e-commerce Managing digital business infrastructure Key issues in the digital environment
Part 2 - Strategy and applications Digital business strategy Supply chain and demand Digital marketing Customer relationship management
Part 3 Implementation Customer experience and service design Managing digital transformation and growth hacking Glossary Index
Part 1 - Introduction Introduction to digital business Opportunity analysis for digital business and e-commerce Managing digital business infrastructure Key issues in the digital environment
Part 2 - Strategy and applications Digital business strategy Supply chain and demand Digital marketing Customer relationship management
Part 3 Implementation Customer experience and service design Managing digital transformation and growth hacking Glossary Index
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Tlf 77 42 43 44 - email poly@polyteknisk.dk - CVR 34072655 - Sydbank Reg: 6748 Konto 0001107927