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Principles of Marketing, European Edition Vital Source e-bog
Phil T. Kotler, Gary Armstrong, Lloyd C. Harris og Hongwei He
(2019)
Principles of Marketing, European Edition Vital Source e-bog
Phil T. Kotler, Gary Armstrong, Lloyd C. Harris og Hongwei He
(2019)
Principles of Marketing, European Edition Vital Source e-bog
Phil T. Kotler, Gary Armstrong, Lloyd C. Harris og Hongwei He
(2019)
Principles of Marketing, European Edition Vital Source e-bog
Phil T. Kotler, Gary Armstrong, Lloyd C. Harris og Hongwei He
(2019)
Principles of Marketing, European Edition Vital Source e-bog
Phil T. Kotler, Gary Armstrong, Lloyd C. Harris og Hongwei He
(2019)
Principles of Marketing, European Edition Vital Source e-bog
Phil T. Kotler, Gary Armstrong, Lloyd C. Harris og Hongwei He
(2019)
Principles of Marketing, European Edition Vital Source e-bog
Phil T. Kotler, Gary Armstrong, Lloyd C. Harris og Hongwei He
(2019)
Principles of Marketing, European Edition Vital Source e-bog
Phil T. Kotler, Gary Armstrong, Lloyd C. Harris og Hongwei He
(2019)
Principles of Marketing
Philip. Kotler, Gary Armstrong, Lloyd Harris og Hongwei He
(2019)
Sprog: Engelsk
Detaljer om varen
- 8. Udgave
- Vital Source searchable e-book (Fixed pages)
- Udgiver: Pearson International (November 2019)
- Forfattere: Phil T. Kotler, Gary Armstrong, Lloyd C. Harris og Hongwei He
- ISBN: 9781292269603
Principles of Marketing, helps students understand how to create value, build customer relationships and master key marketing challenges. The the 8th Edition has been thoroughly revised to reflect the major trends impacting contemporary marketing. Packed with examples illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.
Bookshelf online: 5 år fra købsdato.
Bookshelf appen: ubegrænset dage fra købsdato.
Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 2 sider kan printes ad gangen
Copy: højest 2 sider i alt kan kopieres (copy/paste)
Detaljer om varen
- 8. Udgave
- Vital Source 365 day rentals (fixed pages)
- Udgiver: Pearson International (November 2019)
- Forfattere: Phil T. Kotler, Gary Armstrong, Lloyd C. Harris og Hongwei He
- ISBN: 9781292269603R365
Principles of Marketing, helps students understand how to create value, build customer relationships and master key marketing challenges. The the 8th Edition has been thoroughly revised to reflect the major trends impacting contemporary marketing. Packed with examples illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.
Bookshelf online: 365 dage fra købsdato.
Bookshelf appen: 365 dage fra købsdato.
Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 2 sider kan printes ad gangen
Copy: højest 2 sider i alt kan kopieres (copy/paste)
Detaljer om varen
- 8. Udgave
- Vital Source 90 day rentals (fixed pages)
- Udgiver: Pearson International (November 2019)
- Forfattere: Phil T. Kotler, Gary Armstrong, Lloyd C. Harris og Hongwei He
- ISBN: 9781292269603R90
Principles of Marketing, helps students understand how to create value, build customer relationships and master key marketing challenges. The the 8th Edition has been thoroughly revised to reflect the major trends impacting contemporary marketing. Packed with examples illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.
Online udgaven er tilgængelig: 90 dage fra købsdato.
Bookshelf appen: 90 dage fra købsdato.
Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 2 sider kan printes ad gangen
Copy: højest 2 sider i alt kan kopieres (copy/paste)
Detaljer om varen
- 8. Udgave
- Vital Source 180 day rentals (fixed pages)
- Udgiver: Pearson International (November 2019)
- Forfattere: Phil T. Kotler, Gary Armstrong, Lloyd C. Harris og Hongwei He
- ISBN: 9781292269603R180
Principles of Marketing, helps students understand how to create value, build customer relationships and master key marketing challenges. The the 8th Edition has been thoroughly revised to reflect the major trends impacting contemporary marketing. Packed with examples illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.
Bookshelf online: 180 dage fra købsdato.
Bookshelf appen: 180 dage fra købsdato.
Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 2 sider kan printes ad gangen
Copy: højest 2 sider i alt kan kopieres (copy/paste)
Detaljer om varen
- 8. Udgave
- Vital Source searchable e-book (Reflowable pages)
- Udgiver: Pearson International (November 2019)
- Forfattere: Phil T. Kotler, Gary Armstrong, Lloyd C. Harris og Hongwei He
- ISBN: 9781292269610
Principles of Marketing, helps students understand how to create value, build customer relationships and master key marketing challenges. The the 8th Edition has been thoroughly revised to reflect the major trends impacting contemporary marketing. Packed with examples illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.
Bookshelf online: 5 år fra købsdato.
Bookshelf appen: ubegrænset dage fra købsdato.
Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 2 sider kan printes ad gangen
Copy: højest 2 sider i alt kan kopieres (copy/paste)
Detaljer om varen
- 8. Udgave
- Vital Source 180 day rentals (dynamic pages)
- Udgiver: Pearson International (November 2019)
- Forfattere: Phil T. Kotler, Gary Armstrong, Lloyd C. Harris og Hongwei He
- ISBN: 9781292269610R180
Principles of Marketing, helps students understand how to create value, build customer relationships and master key marketing challenges. The the 8th Edition has been thoroughly revised to reflect the major trends impacting contemporary marketing. Packed with examples illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.
Bookshelf online: 180 dage fra købsdato.
Offline udgaven er tilgængelig: 180 dage fra købsdato.
Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 2 sider kan printes ad gangen
Copy: højest 2 sider i alt kan kopieres (copy/paste)
Detaljer om varen
- 8. Udgave
- Vital Source 90 day rentals (dynamic pages)
- Udgiver: Pearson International (November 2019)
- Forfattere: Phil T. Kotler, Gary Armstrong, Lloyd C. Harris og Hongwei He
- ISBN: 9781292269610R90
Principles of Marketing, helps students understand how to create value, build customer relationships and master key marketing challenges. The the 8th Edition has been thoroughly revised to reflect the major trends impacting contemporary marketing. Packed with examples illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.
Online udgaven er tilgængelig: 90 dage fra købsdato.
Bookshelf appen: 90 dage fra købsdato.
Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 2 sider kan printes ad gangen
Copy: højest 2 sider i alt kan kopieres (copy/paste)
Detaljer om varen
- 8. Udgave
- Vital Source 365 day rentals (dynamic pages)
- Udgiver: Pearson International (November 2019)
- Forfattere: Phil T. Kotler, Gary Armstrong, Lloyd C. Harris og Hongwei He
- ISBN: 9781292269610R365
Principles of Marketing, helps students understand how to create value, build customer relationships and master key marketing challenges. The the 8th Edition has been thoroughly revised to reflect the major trends impacting contemporary marketing. Packed with examples illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.
Online udgaven er tilgængelig: 365 dage fra købsdato.
Bookshelf appen: 365 dage fra købsdato.
Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 2 sider kan printes ad gangen
Copy: højest 2 sider i alt kan kopieres (copy/paste)
Detaljer om varen
- 8. Udgave
- Paperback: 720 sider
- Udgiver: Pearson Education, Limited (November 2019)
- Forfattere: Philip. Kotler, Gary Armstrong, Lloyd Harris og Hongwei He
- ISBN: 9781292269566
Principles of Marketing, 8th European Edition, by Kotler et al. covers a wide range of theoretical concepts and practical issues, accurately reflecting the fast-moving pace of marketing in the modern world.
Ideal for both undergraduate and postgraduate marketing programmes, this textbook examines traditional aspects of marketing and blends them with modern and future concepts. This European Edition presents fundamental marketing information within an innovative customer-value framework to help you understand how to create value and build customer relationships.
Key features for this edition include:
- A wealth of examples, illustrating how companies use new digital technologies to maximise customer engagement
- Improved learning design with chapter-opening stories, clear learning outcomes and explanatory author comments on major chapter sections
- New end-of-chapter case studies and video cases help you apply your learning to actual companies
In a fast-changing, increasingly digital and social marketplace, it is more vital than ever for marketers to develop meaningful connections with their customers. This textbook helps you master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives.
Part 1: Defining Marketing and the Marketing Process Marketing: creating customer value and engagement Company and marketing strategy: partnering to build customer engagement, value and relationships
Part 2: Understanding the marketplace and consumers Analysing the marketing environment Managing marketing information to gain customer insights Consumer markets and buyer behaviour Business markets and business buyer behaviour
Part 3: Designing a customer value-driven strategy and mix Customer-driven marketing strategy: creating value for target customers Products, services and brands: building customer value Developing new products and managing the product life cycle Pricing: understanding and capturing customer value Pricing strategies: additional considerations Marketing channels: delivering customer value Retailing and wholesaling Engaging consumers and communicating customer value: integrated marketing communications strategy Advertising and public relations Personal selling and sales promotion Direct, online, social media and mobile marketing
Part 4: Extending Marketing Creating competitive advantage The global marketplace Social responsibility and ethics Appendix
1: Marketing plan Appendix
2: Marketing by numbers Glossary Index
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