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Viser: Digital Marketing

Digital Marketing, 8. udgave
Søgbar e-bog

Digital Marketing Vital Source e-bog

Dave Chaffey og Fiona Ellis-Chadwick
(2022)
Pearson International
663,00 kr.
Leveres umiddelbart efter køb
Digital Marketing, 8. udgave
Søgbar e-bog

Digital Marketing Vital Source e-bog

Dave Chaffey og Fiona Ellis-Chadwick
(2022)
Pearson International
663,00 kr.
Leveres umiddelbart efter køb
Digital Marketing, 8. udgave

Digital Marketing Vital Source e-bog

Dave Chaffey og Fiona Ellis-Chadwick
(2022)
Pearson International
290,00 kr.
Leveres umiddelbart efter køb
Digital Marketing, 8. udgave

Digital Marketing Vital Source e-bog

Dave Chaffey og Fiona Ellis-Chadwick
(2022)
Pearson International
290,00 kr.
Leveres umiddelbart efter køb
Digital Marketing, 8. udgave

Digital Marketing Vital Source e-bog

Dave Chaffey og Fiona Ellis-Chadwick
(2022)
Pearson International
414,00 kr.
Leveres umiddelbart efter køb
Digital Marketing, 8. udgave

Digital Marketing Vital Source e-bog

Dave Chaffey og Fiona Ellis-Chadwick
(2022)
Pearson International
352,00 kr.
Leveres umiddelbart efter køb
Digital Marketing, 8. udgave

Digital Marketing Vital Source e-bog

Dave Chaffey og Fiona Ellis-Chadwick
(2022)
Pearson International
414,00 kr.
Leveres umiddelbart efter køb
Digital Marketing, 8. udgave

Digital Marketing Vital Source e-bog

Dave Chaffey og Fiona Ellis-Chadwick
(2022)
Pearson International
352,00 kr.
Leveres umiddelbart efter køb
Digital Marketing, 8. udgave

Digital Marketing

Dave Chaffey og Fiona Ellis-Chadwick
(2022)
Sprog: Engelsk
Pearson Education
698,00 kr.
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Denne bog erstatter Digital Marketing, 7. udgave

Detaljer om varen

  • 8. Udgave
  • Vital Source searchable e-book (Reflowable pages)
  • Udgiver: Pearson International (Marts 2022)
  • Forfattere: Dave Chaffey og Fiona Ellis-Chadwick
  • ISBN: 9781292401003
Discover more about effective Digital Marketing strategies and practices, and expand your knowledge of the field, learning from the success stories of some of the biggest brands. Digital Marketing, 8th edition is a market-leading text, providing you with the most comprehensive guide to the strategies, techniques, and online trends that have transformed the way companies communicate with their consumer audiences today. The text, known for its clear structure and accessible content, offers you valuable insight into the main principles and aspects of Digital Marketing. The eighth edition has been comprehensively updated to help you learn more about the success factors of a digital marketing strategy, using key techniques in the area, including search, social media and content marketing, conversion optimisation, and marketing automation. It also introduces increased data-driven marketing techniques with many new examples covering digital analytics, artificial intelligence, and machine learning. This latest edition also links marketing theory with practical business experience to help you understand digital marketing in the real world through case studies from market-leading and cutting-edge companies such as ASOS, Spotify, and L'Oreal. Many useful features include self-assessment exercises and discussion questions to self-test your knowledge and understanding of the topics. With the 'Essential Digital Skills' boxes guiding you into developing key skills you will later need in the workplace, this leading textbook is a must-have guide for students and professionals. Pearson, the world's learning company.
Licens varighed:
Bookshelf online: 5 år fra købsdato.
Bookshelf appen: ubegrænset dage fra købsdato.

Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 2 sider kan printes ad gangen
Copy: højest 2 sider i alt kan kopieres (copy/paste)

Detaljer om varen

  • 8. Udgave
  • Vital Source searchable e-book (Fixed pages)
  • Udgiver: Pearson International (Februar 2022)
  • Forfattere: Dave Chaffey og Fiona Ellis-Chadwick
  • ISBN: 9781292400990
Discover more about effective Digital Marketing strategies and practices, and expand your knowledge of the field, learning from the success stories of some of the biggest brands. Digital Marketing, 8th edition is a market-leading text, providing you with the most comprehensive guide to the strategies, techniques, and online trends that have transformed the way companies communicate with their consumer audiences today. The text, known for its clear structure and accessible content, offers you valuable insight into the main principles and aspects of Digital Marketing. The eighth edition has been comprehensively updated to help you learn more about the success factors of a digital marketing strategy, using key techniques in the area, including search, social media and content marketing, conversion optimisation, and marketing automation. It also introduces increased data-driven marketing techniques with many new examples covering digital analytics, artificial intelligence, and machine learning. This latest edition also links marketing theory with practical business experience to help you understand digital marketing in the real world through case studies from market-leading and cutting-edge companies such as ASOS, Spotify, and L'Oreal. Many useful features include self-assessment exercises and discussion questions to self-test your knowledge and understanding of the topics. With the 'Essential Digital Skills' boxes guiding you into developing key skills you will later need in the workplace, this leading textbook is a must-have guide for students and professionals. Pearson, the world's learning company.
Licens varighed:
Bookshelf online: 5 år fra købsdato.
Bookshelf appen: ubegrænset dage fra købsdato.

Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 2 sider kan printes ad gangen
Copy: højest 2 sider i alt kan kopieres (copy/paste)

Detaljer om varen

  • 8. Udgave
  • Vital Source 90 day rentals (fixed pages)
  • Udgiver: Pearson International (Februar 2022)
  • Forfattere: Dave Chaffey og Fiona Ellis-Chadwick
  • ISBN: 9781292400990R90
Discover more about effective Digital Marketing strategies and practices, and expand your knowledge of the field, learning from the success stories of some of the biggest brands. Digital Marketing, 8th edition is a market-leading text, providing you with the most comprehensive guide to the strategies, techniques, and online trends that have transformed the way companies communicate with their consumer audiences today. The text, known for its clear structure and accessible content, offers you valuable insight into the main principles and aspects of Digital Marketing. The eighth edition has been comprehensively updated to help you learn more about the success factors of a digital marketing strategy, using key techniques in the area, including search, social media and content marketing, conversion optimisation, and marketing automation. It also introduces increased data-driven marketing techniques with many new examples covering digital analytics, artificial intelligence, and machine learning. This latest edition also links marketing theory with practical business experience to help you understand digital marketing in the real world through case studies from market-leading and cutting-edge companies such as ASOS, Spotify, and L'Oreal. Many useful features include self-assessment exercises and discussion questions to self-test your knowledge and understanding of the topics. With the 'Essential Digital Skills' boxes guiding you into developing key skills you will later need in the workplace, this leading textbook is a must-have guide for students and professionals. Pearson, the world's learning company.
Licens varighed:
Bookshelf online: 90 dage fra købsdato.
Bookshelf appen: 90 dage fra købsdato.

Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 2 sider kan printes ad gangen
Copy: højest 2 sider i alt kan kopieres (copy/paste)

Detaljer om varen

  • 8. Udgave
  • Vital Source 90 day rentals (dynamic pages)
  • Udgiver: Pearson International (Marts 2022)
  • Forfattere: Dave Chaffey og Fiona Ellis-Chadwick
  • ISBN: 9781292401003R90
Discover more about effective Digital Marketing strategies and practices, and expand your knowledge of the field, learning from the success stories of some of the biggest brands. Digital Marketing, 8th edition is a market-leading text, providing you with the most comprehensive guide to the strategies, techniques, and online trends that have transformed the way companies communicate with their consumer audiences today. The text, known for its clear structure and accessible content, offers you valuable insight into the main principles and aspects of Digital Marketing. The eighth edition has been comprehensively updated to help you learn more about the success factors of a digital marketing strategy, using key techniques in the area, including search, social media and content marketing, conversion optimisation, and marketing automation. It also introduces increased data-driven marketing techniques with many new examples covering digital analytics, artificial intelligence, and machine learning. This latest edition also links marketing theory with practical business experience to help you understand digital marketing in the real world through case studies from market-leading and cutting-edge companies such as ASOS, Spotify, and L'Oreal. Many useful features include self-assessment exercises and discussion questions to self-test your knowledge and understanding of the topics. With the 'Essential Digital Skills' boxes guiding you into developing key skills you will later need in the workplace, this leading textbook is a must-have guide for students and professionals. Pearson, the world's learning company.
Licens varighed:
Bookshelf online: 90 dage fra købsdato.
Bookshelf appen: 90 dage fra købsdato.

Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 2 sider kan printes ad gangen
Copy: højest 2 sider i alt kan kopieres (copy/paste)

Detaljer om varen

  • 8. Udgave
  • Vital Source 365 day rentals (fixed pages)
  • Udgiver: Pearson International (Februar 2022)
  • Forfattere: Dave Chaffey og Fiona Ellis-Chadwick
  • ISBN: 9781292400990R365
Discover more about effective Digital Marketing strategies and practices, and expand your knowledge of the field, learning from the success stories of some of the biggest brands. Digital Marketing, 8th edition is a market-leading text, providing you with the most comprehensive guide to the strategies, techniques, and online trends that have transformed the way companies communicate with their consumer audiences today. The text, known for its clear structure and accessible content, offers you valuable insight into the main principles and aspects of Digital Marketing. The eighth edition has been comprehensively updated to help you learn more about the success factors of a digital marketing strategy, using key techniques in the area, including search, social media and content marketing, conversion optimisation, and marketing automation. It also introduces increased data-driven marketing techniques with many new examples covering digital analytics, artificial intelligence, and machine learning. This latest edition also links marketing theory with practical business experience to help you understand digital marketing in the real world through case studies from market-leading and cutting-edge companies such as ASOS, Spotify, and L'Oreal. Many useful features include self-assessment exercises and discussion questions to self-test your knowledge and understanding of the topics. With the 'Essential Digital Skills' boxes guiding you into developing key skills you will later need in the workplace, this leading textbook is a must-have guide for students and professionals. Pearson, the world's learning company.
Licens varighed:
Bookshelf online: 5 år fra købsdato.
Bookshelf appen: 5 år fra købsdato.

Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 2 sider kan printes ad gangen
Copy: højest 2 sider i alt kan kopieres (copy/paste)

Detaljer om varen

  • 8. Udgave
  • Vital Source 180 day rentals (fixed pages)
  • Udgiver: Pearson International (Februar 2022)
  • Forfattere: Dave Chaffey og Fiona Ellis-Chadwick
  • ISBN: 9781292400990R180
Discover more about effective Digital Marketing strategies and practices, and expand your knowledge of the field, learning from the success stories of some of the biggest brands. Digital Marketing, 8th edition is a market-leading text, providing you with the most comprehensive guide to the strategies, techniques, and online trends that have transformed the way companies communicate with their consumer audiences today. The text, known for its clear structure and accessible content, offers you valuable insight into the main principles and aspects of Digital Marketing. The eighth edition has been comprehensively updated to help you learn more about the success factors of a digital marketing strategy, using key techniques in the area, including search, social media and content marketing, conversion optimisation, and marketing automation. It also introduces increased data-driven marketing techniques with many new examples covering digital analytics, artificial intelligence, and machine learning. This latest edition also links marketing theory with practical business experience to help you understand digital marketing in the real world through case studies from market-leading and cutting-edge companies such as ASOS, Spotify, and L'Oreal. Many useful features include self-assessment exercises and discussion questions to self-test your knowledge and understanding of the topics. With the 'Essential Digital Skills' boxes guiding you into developing key skills you will later need in the workplace, this leading textbook is a must-have guide for students and professionals. Pearson, the world's learning company.
Licens varighed:
Bookshelf online: 180 dage fra købsdato.
Bookshelf appen: 180 dage fra købsdato.

Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 2 sider kan printes ad gangen
Copy: højest 2 sider i alt kan kopieres (copy/paste)

Detaljer om varen

  • 8. Udgave
  • Vital Source 365 day rentals (dynamic pages)
  • Udgiver: Pearson International (Marts 2022)
  • Forfattere: Dave Chaffey og Fiona Ellis-Chadwick
  • ISBN: 9781292401003R365
Discover more about effective Digital Marketing strategies and practices, and expand your knowledge of the field, learning from the success stories of some of the biggest brands. Digital Marketing, 8th edition is a market-leading text, providing you with the most comprehensive guide to the strategies, techniques, and online trends that have transformed the way companies communicate with their consumer audiences today. The text, known for its clear structure and accessible content, offers you valuable insight into the main principles and aspects of Digital Marketing. The eighth edition has been comprehensively updated to help you learn more about the success factors of a digital marketing strategy, using key techniques in the area, including search, social media and content marketing, conversion optimisation, and marketing automation. It also introduces increased data-driven marketing techniques with many new examples covering digital analytics, artificial intelligence, and machine learning. This latest edition also links marketing theory with practical business experience to help you understand digital marketing in the real world through case studies from market-leading and cutting-edge companies such as ASOS, Spotify, and L'Oreal. Many useful features include self-assessment exercises and discussion questions to self-test your knowledge and understanding of the topics. With the 'Essential Digital Skills' boxes guiding you into developing key skills you will later need in the workplace, this leading textbook is a must-have guide for students and professionals. Pearson, the world's learning company.
Licens varighed:
Bookshelf online: 5 år fra købsdato.
Bookshelf appen: 5 år fra købsdato.

Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 2 sider kan printes ad gangen
Copy: højest 2 sider i alt kan kopieres (copy/paste)

Detaljer om varen

  • 8. Udgave
  • Vital Source 180 day rentals (dynamic pages)
  • Udgiver: Pearson International (Marts 2022)
  • Forfattere: Dave Chaffey og Fiona Ellis-Chadwick
  • ISBN: 9781292401003R180
Discover more about effective Digital Marketing strategies and practices, and expand your knowledge of the field, learning from the success stories of some of the biggest brands. Digital Marketing, 8th edition is a market-leading text, providing you with the most comprehensive guide to the strategies, techniques, and online trends that have transformed the way companies communicate with their consumer audiences today. The text, known for its clear structure and accessible content, offers you valuable insight into the main principles and aspects of Digital Marketing. The eighth edition has been comprehensively updated to help you learn more about the success factors of a digital marketing strategy, using key techniques in the area, including search, social media and content marketing, conversion optimisation, and marketing automation. It also introduces increased data-driven marketing techniques with many new examples covering digital analytics, artificial intelligence, and machine learning. This latest edition also links marketing theory with practical business experience to help you understand digital marketing in the real world through case studies from market-leading and cutting-edge companies such as ASOS, Spotify, and L'Oreal. Many useful features include self-assessment exercises and discussion questions to self-test your knowledge and understanding of the topics. With the 'Essential Digital Skills' boxes guiding you into developing key skills you will later need in the workplace, this leading textbook is a must-have guide for students and professionals. Pearson, the world's learning company.
Licens varighed:
Bookshelf online: 180 dage fra købsdato.
Bookshelf appen: 180 dage fra købsdato.

Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 2 sider kan printes ad gangen
Copy: højest 2 sider i alt kan kopieres (copy/paste)

Detaljer om varen

  • 8. Udgave
  • Paperback: 560 sider
  • Udgiver: Pearson Education (November 2022)
  • Forfattere: Dave Chaffey og Fiona Ellis-Chadwick
  • ISBN: 9781292400969

"I have used this book in all its editions since first publication with my undergraduate and postgraduate students. It is a core text for all the students, because it provides the detail they require at an academic level. Importantly it is a book for the practitioner to use too - which is why we use it on our postgraduate practitioner programmes. We make a copy available to every student in the University. No other text comes close and literally thousands of our graduates have benefitted from it in their subsequent careers: written by the specialist for the specialist" 

David Edmundson-Bird, Principal Lecturer in Digital Marketing, Manchester Metropolitan University 


Digital Marketing, 8th Edition, provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to achieve the goals of integrated multichannel marketing. 

Digital Marketing links marketing theory with practical business experience to help you understand digital marketing in the real world through case studies from market-leading and cutting-edge companies such as ASOS, Spotify and L'Oreal. To support this, 'Essential Digital Skills' boxes provide guidance on how to develop key skills you will need in the workplace, regular activities allow you to put the theory into practice, and exercises at the end of every chapter enable you to test your knowledge. 


This eighth edition has been comprehensively updated to help you learn best practice frameworks for developing a digital marketing strategy and the success factors for key digital marketing techniques including search, social media and content marketing, conversion optimisation and marketing automation. The coverage of data-driven marketing techniques has been increased with many new examples covering digital analytics, artificial intelligence and machine learning, and the practical guidance within Digital marketing will enable you to get the most out of digital media and technology to meet your marketing goals. 

Brief Contents Preface About the authors Acknowledgements
Part 1: Digital marketing fundamentals Introducing digital marketing Online marketplace analysis: micro-environment The digital macro-environment
Part 2: Digital marketing strategy development Digital marketing strategy Digital branding and the marketing mix Data-driven relationship marketing using digital platforms
Part 3: Digital marketing: implementation and practice Delivering the digital customer experience Campaign planning for digital media Marketing communications using digital media channels Evaluation and improvement of digital channel performance Glossary Index Credits
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