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Viser: Marketing Management -- Global Edition
Søgbar e-bog
Marketing Management, Global Edition Vital Source e-bog
Philip. Kotler, Kevin Lane Keller og Alexander Chernev
(2025)
Pearson International
675,00 kr.
607,50 kr.
Leveres umiddelbart efter køb
Marketing Management, Global Edition Vital Source e-bog
Philip. Kotler, Kevin Lane Keller og Alexander Chernev
(2025)
Pearson International
445,00 kr.
400,50 kr.
Leveres umiddelbart efter køb
Marketing Management, Global Edition Vital Source e-bog
Philip. Kotler, Kevin Lane Keller og Alexander Chernev
(2025)
Pearson International
383,00 kr.
344,70 kr.
Leveres umiddelbart efter køb
Marketing Management, Global Edition Vital Source e-bog
Philip. Kotler, Kevin Lane Keller og Alexander Chernev
(2025)
Pearson International
552,00 kr.
496,80 kr.
Leveres umiddelbart efter køb
Marketing Management -- Global Edition
Philip. Kotler, Kevin Keller og Alexander Chernev
(2025)
Sprog: Engelsk
Pearson Education, Limited
798,00 kr.
718,20 kr.
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om ca. 15 hverdage
om ca. 15 hverdage
Detaljer om varen
- 17. Udgave
- Vital Source searchable e-book (Reflowable pages)
- Udgiver: Pearson International (August 2025)
- Forfattere: Philip. Kotler, Kevin Lane Keller og Alexander Chernev
- ISBN: 9781292462738
For marketing management courses.
The gold standard for today’s marketing management student
Marketing Management gives students the tools and frameworks to design and execute successful marketing campaigns. Unsurpassed in depth, breadth and relevance, it focuses on the major decisions that confront marketing managers and top management as they strive to reconcile organizational needs and opportunities.
The 17th Edition builds on what first made it a landmark text, including its classic examples, core concepts and logical structure. The new edition will help students respond to social and technological developments, such as AI, that are opening doors to new business models while redefining marketing success.
Licens varighed:
Bookshelf online: 5 år fra købsdato.
Bookshelf appen: ubegrænset dage fra købsdato.
Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 2 sider kan printes ad gangen
Copy: højest 2 sider i alt kan kopieres (copy/paste)
Bookshelf online: 5 år fra købsdato.
Bookshelf appen: ubegrænset dage fra købsdato.
Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 2 sider kan printes ad gangen
Copy: højest 2 sider i alt kan kopieres (copy/paste)
Detaljer om varen
- 17. Udgave
- Vital Source 180 day rentals (dynamic pages)
- Udgiver: Pearson International (August 2025)
- Forfattere: Philip. Kotler, Kevin Lane Keller og Alexander Chernev
- ISBN: 9781292462738R180
For marketing management courses. The gold standard for today’s marketing management student Marketing Management gives students the tools and frameworks to design and execute successful marketing campaigns. Unsurpassed in depth, breadth and relevance, it focuses on the major decisions that confront marketing managers and top management as they strive to reconcile organizational needs and opportunities. The 17th Edition builds on what first made it a landmark text, including its classic examples, core concepts and logical structure. The new edition will help students respond to social and technological developments, such as AI, that are opening doors to new business models while redefining marketing success.
Licens varighed:
Bookshelf online: 180 dage fra købsdato.
Bookshelf appen: 180 dage fra købsdato.
Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 2 sider kan printes ad gangen
Copy: højest 2 sider i alt kan kopieres (copy/paste)
Bookshelf online: 180 dage fra købsdato.
Bookshelf appen: 180 dage fra købsdato.
Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 2 sider kan printes ad gangen
Copy: højest 2 sider i alt kan kopieres (copy/paste)
Detaljer om varen
- 17. Udgave
- Vital Source 90 day rentals (dynamic pages)
- Udgiver: Pearson International (August 2025)
- Forfattere: Philip. Kotler, Kevin Lane Keller og Alexander Chernev
- ISBN: 9781292462738R90
For marketing management courses. The gold standard for today’s marketing management student Marketing Management gives students the tools and frameworks to design and execute successful marketing campaigns. Unsurpassed in depth, breadth and relevance, it focuses on the major decisions that confront marketing managers and top management as they strive to reconcile organizational needs and opportunities. The 17th Edition builds on what first made it a landmark text, including its classic examples, core concepts and logical structure. The new edition will help students respond to social and technological developments, such as AI, that are opening doors to new business models while redefining marketing success.
Licens varighed:
Bookshelf online: 90 dage fra købsdato.
Bookshelf appen: 90 dage fra købsdato.
Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 2 sider kan printes ad gangen
Copy: højest 2 sider i alt kan kopieres (copy/paste)
Bookshelf online: 90 dage fra købsdato.
Bookshelf appen: 90 dage fra købsdato.
Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 2 sider kan printes ad gangen
Copy: højest 2 sider i alt kan kopieres (copy/paste)
Detaljer om varen
- 17. Udgave
- Vital Source 365 day rentals (dynamic pages)
- Udgiver: Pearson International (August 2025)
- Forfattere: Philip. Kotler, Kevin Lane Keller og Alexander Chernev
- ISBN: 9781292462738R365
For marketing management courses. The gold standard for today’s marketing management student Marketing Management gives students the tools and frameworks to design and execute successful marketing campaigns. Unsurpassed in depth, breadth and relevance, it focuses on the major decisions that confront marketing managers and top management as they strive to reconcile organizational needs and opportunities. The 17th Edition builds on what first made it a landmark text, including its classic examples, core concepts and logical structure. The new edition will help students respond to social and technological developments, such as AI, that are opening doors to new business models while redefining marketing success.
Licens varighed:
Bookshelf online: 365 dage fra købsdato.
Bookshelf appen: 365 dage fra købsdato.
Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 2 sider kan printes ad gangen
Copy: højest 2 sider i alt kan kopieres (copy/paste)
Bookshelf online: 365 dage fra købsdato.
Bookshelf appen: 365 dage fra købsdato.
Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 2 sider kan printes ad gangen
Copy: højest 2 sider i alt kan kopieres (copy/paste)
Detaljer om varen
- 17. Udgave
- Paperback: 552 sider
- Udgiver: Pearson Education, Limited (November 2025)
- Forfattere: Philip. Kotler, Kevin Keller og Alexander Chernev
- ISBN: 9781292462714
Marketing Management gives you the tools and frameworks to design and execute successful marketing campaigns.
Unsurpassed in depth, breadth and relevance, it focuses on the major decisions that confront marketing managers and top management as they strive to reconcile organizational needs and opportunities.
The 17th Edition builds on what first made it a landmark text, including its classic examples, core concepts and logical structure. The new edition will help you respond to social and technological developments, such as AI, that are opening doors to new business models while redefining marketing success.
You’ll also examine changes in marketing theory and practice against relevant examples from various industries.
Unsurpassed in depth, breadth and relevance, it focuses on the major decisions that confront marketing managers and top management as they strive to reconcile organizational needs and opportunities.
The 17th Edition builds on what first made it a landmark text, including its classic examples, core concepts and logical structure. The new edition will help you respond to social and technological developments, such as AI, that are opening doors to new business models while redefining marketing success.
You’ll also examine changes in marketing theory and practice against relevant examples from various industries.
PART 1: FUNDAMENTALS OF MARKETING MANAGEMENT
Defining Marketing for the New Realities
Marketing Planning and Management
PART 2: UNDERSTANDING THE MARKET
Analyzing Consumer Markets
Analyzing Business Markets
Conducting Marketing Research
PART 3: DEVELOPING A VIABLE MARKET STRATEGY
Identifying Market Segments and Target Customers
Crafting a Customer Value Proposition and Positioning
PART 4: DESIGNING VALUE
Designing and Managing Products
Designing and Managing Services
Building Strong Brands
Managing Pricing and Sales Promotions
PART 5: COMMUNICATING VALUE
Managing Marketing Communications
Designing an Integrated Marketing Campaign in the Digital Age
Personal Selling and Direct Marketing
PART 6: DELIVERING VALUE
Designing and Managing Distribution Channels
Managing Retailing
PART 7: MANAGING GROWTH
Driving Growth in Competitive Markets
Developing New Market Offerings
Building Customer Loyalty
Tapping into Global Markets
Environmental, Social, and Governance Issues in Marketing
Defining Marketing for the New Realities
Marketing Planning and Management
PART 2: UNDERSTANDING THE MARKET
Analyzing Consumer Markets
Analyzing Business Markets
Conducting Marketing Research
PART 3: DEVELOPING A VIABLE MARKET STRATEGY
Identifying Market Segments and Target Customers
Crafting a Customer Value Proposition and Positioning
PART 4: DESIGNING VALUE
Designing and Managing Products
Designing and Managing Services
Building Strong Brands
Managing Pricing and Sales Promotions
PART 5: COMMUNICATING VALUE
Managing Marketing Communications
Designing an Integrated Marketing Campaign in the Digital Age
Personal Selling and Direct Marketing
PART 6: DELIVERING VALUE
Designing and Managing Distribution Channels
Managing Retailing
PART 7: MANAGING GROWTH
Driving Growth in Competitive Markets
Developing New Market Offerings
Building Customer Loyalty
Tapping into Global Markets
Environmental, Social, and Governance Issues in Marketing
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