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Viser: Strategic Management: a Competitive Advantage Approach, Concepts and Cases, Global Edition
Strategic Management: a Competitive Advantage Approach, Concepts and Cases, Global Edition
Fred David, Forest David og Meredith David
(2025)
Sprog: Engelsk
Detaljer om varen
- 18. Udgave
- Paperback: 672 sider
- Udgiver: Pearson Education, Limited (April 2025)
- Forfattere: Fred David, Forest David og Meredith David
- ISBN: 9781292745275
Strategic Management: A Competitive Advantage Approach, Concepts and Cases shows you how to gain and sustain a competitive advantage in today's complex business world. The text helps you develop your own cutting-edge strategy through skill-developing exercises. It also offers coverage on issues related to ethics, social responsibility, global operations, and sustainability.
The 18th Edition features updated research, cases and examples. As a result, you'll be able to effectively create and implement a plan that can lead to a sustainable competitive advantage for any type of business.

