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Viser: Managerial Economics
Managerial Economics
Mark Hirschey og Eric Bentzen
(2016)
Sprog: Engelsk
Cengage Learning
758,00 kr.
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Detaljer om varen
- 14. Udgave
- Paperback: 832 sider
- Udgiver: Cengage Learning (Februar 2016)
- Forfattere: Mark Hirschey og Eric Bentzen
- ISBN: 9781473709263
The economic concepts presented in Managerial Economics show you how to use common sense to understand business and solve managerial problems. This innovative text helps you sharpen your economic intuition. With its unique integrative approach, the text demonstrates that important business decisions are interdisciplinary, illustrating how different functions work together. A basic valuation model is constructed and used as the underlying economic model of the firm; each topic is then related to an element of the value maximization model - a process that shows how management integrates accounting, finance, marketing, personnel and production functions. The text also provides an intuitive guide to marginal analysis and basic economic relations.
PART 1: OVERVIEW OF MANAGERIAL ECONOMICS
1. Nature and Scope of Managerial Economics
2. Economic Optimization
3. Demand and SupplyPART 2: DEMAND ANALYSIS AND ESTIMATION
4. Demand Analysis
5. Demand Estimation
6. Forecasting
PART 3: PRODUCTION AND COMPETITIVE MARKETS
7. Production Analysis and Compensation Policy
8. Cost Analysis and Estimation
9. Linear Programming
10. Competitive Markets
11. Performance and Strategy in Competitive Markets
PART 4: IMPERFECT COMPETITION
12. Monopoly and Monopsony
13. Monopolistic Competition and Oligopoly
14. Game Theory and Competitive Strategy
15. Pricing Practices
PART 5: LONG-TERM INVESTMENT DECISIONS
16. Risk Analysis
17. Capital Budgeting
18. Organization Structure and Corporate Governance
19. Government in the Market Economy Appendix A: Compounding and the Time Value of Money Appendix B: Interest Factor Tables Appendix C: Statistical Tables Selected Figures for End of
Chapter Problems Index
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