Business Communication

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Viser: Business Communication - in the service and experience industry

in the service and experience industry

Maria Larsen-Zarechnova, Anna Hammershøy og Maria Kirstine Lovén

(2018)

Sprog: Dansk

Gyldendal

400,00 kr. 360,00 kr.

4 stk på lager

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Detaljer om varen

Hæftet: 280 sider
Udgiver: Gyldendal (August 2018)
Forfattere: Maria Larsen-Zarechnova, Anna Hammershøy og Maria Kirstine Lovén
ISBN: 9788741265346

Beskrivelse

Business Communication - in the service industry is a practical textbook about professional communication in service organisations. Each chapter contains special features designed to meet the needs of students and lecturers. These are learning objectives, chapter key takeaways, practice, reflection questions, professionals’ viewpoints, recommended literature lists and original cross-cultural case studies that would allow students put theories, new insights and understanding of multi-faceted communication into practice. The first chapter presents the reader with why it matters to study communication and why communication is too important to leave to chance in service organisations. Thereafter the book elaborates on the building blocks related to communication: the ABC of communication, culture, the skills, communication skills, and profile of the service employee, external communication, integrated communication, and digital communication. The is aimed at student on practical business studies programmes, for example the AP degree in Service, Hospitality and Tourism Management or AP degreee in Commerce Management.

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