Viser: Kotler: Marketing Management
Marketing
Real People, Real Decisions
Michael Solomon, Greg Marshall, Elnora Stuart, Bradley Barnes, Vincent-Wayne Mitchell og Wendy Tabrizi
(2019)
Sprog: Engelsk
Pearson Education, Limited
628,00 kr.
10 stk på lager
Hvor kan jeg afhente varen?
Marketing Management
European Edition
Philip. Kotler, Kevin Keller, Mairead Brady, Malcolm Goodman og Torben Hansen
(2019)
Sprog: Engelsk
Pearson Education, Limited
738,00 kr.
664,20 kr.
Flere end 10 stk på lager
Hvor kan jeg afhente varen?
Marketing Management, European Edition Vital Source e-bog
Phil T. Kotler, Kevin Lane Keller, Malcolm Goodman, Mairead Brady og Torben Hansen
(2019)
Pearson International
568,00 kr.
Leveres umiddelbart efter køb
Marketing Management, European Edition Vital Source e-bog
Phil T. Kotler, Kevin Lane Keller, Malcolm Goodman, Mairead Brady og Torben Hansen
(2019)
Pearson International
394,00 kr.
Leveres umiddelbart efter køb
Marketing Management, European Edition Vital Source e-bog
Phil T. Kotler, Kevin Lane Keller, Malcolm Goodman, Mairead Brady og Torben Hansen
(2019)
Pearson International
457,00 kr.
Leveres umiddelbart efter køb
Søgbar e-bog
Kotler: Marketing Management Vital Source e-bog
Phil T. Kotler, Kevin Lane Keller, Malcolm Goodman, Mairead Brady og Torben Hansen
(2019)
Pearson International
694,00 kr.
Leveres umiddelbart efter køb
Detaljer om varen
- 3. Udgave
- Paperback: 616 sider
- Udgiver: Pearson Education, Limited (Juli 2019)
- Forfattere: Michael Solomon, Greg Marshall, Elnora Stuart, Bradley Barnes, Vincent-Wayne Mitchell og Wendy Tabrizi
- ISBN: 9781292227191
1. Marketing, planning and strategy
2. Global, ethical and sustainable marketing
3. Marketing research 4. Consumer behavior
5. B2B Marketing and sales
6. Segmentation, targeting and positioning
7. Creating the product
8. Managing the product
9. Services marketing
10. Pricing the product
11. Integrated marketing communications
12. Retail and distribution
2. Global, ethical and sustainable marketing
3. Marketing research 4. Consumer behavior
5. B2B Marketing and sales
6. Segmentation, targeting and positioning
7. Creating the product
8. Managing the product
9. Services marketing
10. Pricing the product
11. Integrated marketing communications
12. Retail and distribution
Detaljer om varen
- 4. Udgave
- Hardback: 840 sider
- Udgiver: Pearson Education, Limited (Juli 2019)
- Forfattere: Philip. Kotler, Kevin Keller, Mairead Brady, Malcolm Goodman og Torben Hansen
- ISBN: 9781292248448
The classic Marketing Management is an undisputed global best-seller – an encyclopedia of marketing considered by many as the authoritative book on the subject.
This fourth European edition keeps the accessibility, theoretical rigour and managerial relevance – the heart of the book - and adds:
· A structure designed specifically to fit the way the course is taught in Europe.
· Fresh European examples which make students feel at home.
· The inclusion of the work of prominent European academics.
· A focus on the digital challenges for marketers.
· An emphasis on the importance of creative thinking and its contribution to marketing practice.
· New in-depth case studies, each of which integrates one of the major parts in the book.
This textbook covers admirably the wide range of concepts and issues and accurately reflects the fast-moving pace of marketing in the modern world, examining traditional aspects of marketing and blending them with modern and future concepts.
This fourth European edition keeps the accessibility, theoretical rigour and managerial relevance – the heart of the book - and adds:
· A structure designed specifically to fit the way the course is taught in Europe.
· Fresh European examples which make students feel at home.
· The inclusion of the work of prominent European academics.
· A focus on the digital challenges for marketers.
· An emphasis on the importance of creative thinking and its contribution to marketing practice.
· New in-depth case studies, each of which integrates one of the major parts in the book.
This textbook covers admirably the wide range of concepts and issues and accurately reflects the fast-moving pace of marketing in the modern world, examining traditional aspects of marketing and blending them with modern and future concepts.
Preface Acknowledgements Publisher's acknowledgements
PART 1 Understanding Marketing Management
Chapter 1 Defining marketing for the new realities
Chapter 2 Understanding marketing management within a global context
Chapter 3 Developing marketing strategies and plans
Chapter 4 Managing digital technology in marketing
PART 2 Capturing Marketing Insights
Chapter 5 The changing marketing environment and information management
Chapter 6 Managing market research and forecasting
Chapter 7 Analysing consumer markets
Chapter 8 Analysing business markets
Chapter 9 Dealing with competition
PART 3 Connecting with Customers
Chapter 10 Seeking and developing target marketing differentiation strategies
Chapter 11 Creating customer value, satisfaction and loyalty
Chapter 12 Creating and managing brands and brand equity
Chapter 13 Digital and global brand management strategies
PART 4 Shaping and Pricing the Market Offering
Chapter 14 Designing, developing and managing market offerings
Chapter 15 Introducing new market offerings
Chapter 16 Developing and managing pricing strategies
PART 5 Communicating Value
Chapter 17 Designing and managing non-personal marketing communications
Chapter 18 Managing personal communications
PART 6 Delivering Value
Chapter 19 Designing and managing distribution channels and global value networks
Chapter 20 Managing process, people and physical evidence
PART 7 Managing Marketing Implementation and Control
Chapter 21 Implementing marketing management
Chapter 22 Managing marketing metrics Glossary Index
PART 1 Understanding Marketing Management
Chapter 1 Defining marketing for the new realities
Chapter 2 Understanding marketing management within a global context
Chapter 3 Developing marketing strategies and plans
Chapter 4 Managing digital technology in marketing
PART 2 Capturing Marketing Insights
Chapter 5 The changing marketing environment and information management
Chapter 6 Managing market research and forecasting
Chapter 7 Analysing consumer markets
Chapter 8 Analysing business markets
Chapter 9 Dealing with competition
PART 3 Connecting with Customers
Chapter 10 Seeking and developing target marketing differentiation strategies
Chapter 11 Creating customer value, satisfaction and loyalty
Chapter 12 Creating and managing brands and brand equity
Chapter 13 Digital and global brand management strategies
PART 4 Shaping and Pricing the Market Offering
Chapter 14 Designing, developing and managing market offerings
Chapter 15 Introducing new market offerings
Chapter 16 Developing and managing pricing strategies
PART 5 Communicating Value
Chapter 17 Designing and managing non-personal marketing communications
Chapter 18 Managing personal communications
PART 6 Delivering Value
Chapter 19 Designing and managing distribution channels and global value networks
Chapter 20 Managing process, people and physical evidence
PART 7 Managing Marketing Implementation and Control
Chapter 21 Implementing marketing management
Chapter 22 Managing marketing metrics Glossary Index
Detaljer om varen
- 4. Udgave
- Vital Source 365 day rentals (fixed pages)
- Udgiver: Pearson International (Juni 2019)
- Forfattere: Phil T. Kotler, Kevin Lane Keller, Malcolm Goodman, Mairead Brady og Torben Hansen
- ISBN: 9781292248479R365
The classicMarketing Managementis an undisputed global best-seller – an encyclopedia of marketing considered by many as the authoritative book on the subject. This third European edition keeps the accessibility, theoretical rigour and managerial relevance – the heart of the book - and adds:
· A structure designed specifically to fit the way the course is taught in Europe.
· Fresh European examples which make students feel at home.
· The inclusion of the work of prominent European academics.
· A focus on the digital challenges for marketers.
· An emphasis on the importance of creative thinking and its contribution to marketing practice.
· New in-depth case studies, each of which integrates one of the major parts in the book.
This textbook covers admirably the wide range of concepts and issues and accurately reflects the fast-moving pace of marketing in the modern world, examining traditional aspects of marketing and blending them with modern and future concepts.
A key text for bothundergraduate and postgraduate marketing programmes.
Licens varighed:
Bookshelf online: 5 år fra købsdato.
Bookshelf appen: 5 år fra købsdato.
Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 2 sider kan printes ad gangen
Copy: højest 2 sider i alt kan kopieres (copy/paste)
Bookshelf online: 5 år fra købsdato.
Bookshelf appen: 5 år fra købsdato.
Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 2 sider kan printes ad gangen
Copy: højest 2 sider i alt kan kopieres (copy/paste)
Detaljer om varen
- 1. Udgave
- Vital Source 90 day rentals (fixed pages)
- Udgiver: Pearson International (Juni 2019)
- Forfattere: Phil T. Kotler, Kevin Lane Keller, Malcolm Goodman, Mairead Brady og Torben Hansen
- ISBN: 9781292248479R90
The classicMarketing Managementis an undisputed global best-seller – an encyclopedia of marketing considered by many as the authoritative book on the subject. This third European edition keeps the accessibility, theoretical rigour and managerial relevance – the heart of the book - and adds:
· A structure designed specifically to fit the way the course is taught in Europe.
· Fresh European examples which make students feel at home.
· The inclusion of the work of prominent European academics.
· A focus on the digital challenges for marketers.
· An emphasis on the importance of creative thinking and its contribution to marketing practice.
· New in-depth case studies, each of which integrates one of the major parts in the book.
This textbook covers admirably the wide range of concepts and issues and accurately reflects the fast-moving pace of marketing in the modern world, examining traditional aspects of marketing and blending them with modern and future concepts.
A key text for bothundergraduate and postgraduate marketing programmes.
Licens varighed:
Bookshelf online: 90 dage fra købsdato.
Bookshelf appen: 90 dage fra købsdato.
Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 2 sider kan printes ad gangen
Copy: højest 2 sider i alt kan kopieres (copy/paste)
Bookshelf online: 90 dage fra købsdato.
Bookshelf appen: 90 dage fra købsdato.
Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 2 sider kan printes ad gangen
Copy: højest 2 sider i alt kan kopieres (copy/paste)
Detaljer om varen
- 4. Udgave
- Vital Source 180 day rentals (fixed pages)
- Udgiver: Pearson International (Juni 2019)
- Forfattere: Phil T. Kotler, Kevin Lane Keller, Malcolm Goodman, Mairead Brady og Torben Hansen
- ISBN: 9781292248479R180
The classicMarketing Managementis an undisputed global best-seller – an encyclopedia of marketing considered by many as the authoritative book on the subject. This third European edition keeps the accessibility, theoretical rigour and managerial relevance – the heart of the book - and adds:
· A structure designed specifically to fit the way the course is taught in Europe.
· Fresh European examples which make students feel at home.
· The inclusion of the work of prominent European academics.
· A focus on the digital challenges for marketers.
· An emphasis on the importance of creative thinking and its contribution to marketing practice.
· New in-depth case studies, each of which integrates one of the major parts in the book.
This textbook covers admirably the wide range of concepts and issues and accurately reflects the fast-moving pace of marketing in the modern world, examining traditional aspects of marketing and blending them with modern and future concepts.
A key text for bothundergraduate and postgraduate marketing programmes.
Licens varighed:
Bookshelf online: 180 dage fra købsdato.
Bookshelf appen: 180 dage fra købsdato.
Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 2 sider kan printes ad gangen
Copy: højest 2 sider i alt kan kopieres (copy/paste)
Bookshelf online: 180 dage fra købsdato.
Bookshelf appen: 180 dage fra købsdato.
Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 2 sider kan printes ad gangen
Copy: højest 2 sider i alt kan kopieres (copy/paste)
Detaljer om varen
- 4. Udgave
- Vital Source searchable e-book (Fixed pages)
- Udgiver: Pearson International (Juni 2019)
- Forfattere: Phil T. Kotler, Kevin Lane Keller, Malcolm Goodman, Mairead Brady og Torben Hansen
- ISBN: 9781292248479
The classicMarketing Managementis an undisputed global best-seller – an encyclopedia of marketing considered by many as the authoritative book on the subject. This third European edition keeps the accessibility, theoretical rigour and managerial relevance – the heart of the book - and adds:
· A structure designed specifically to fit the way the course is taught in Europe.
· Fresh European examples which make students feel at home.
· The inclusion of the work of prominent European academics.
· A focus on the digital challenges for marketers.
· An emphasis on the importance of creative thinking and its contribution to marketing practice.
· New in-depth case studies, each of which integrates one of the major parts in the book.
This textbook covers admirably the wide range of concepts and issues and accurately reflects the fast-moving pace of marketing in the modern world, examining traditional aspects of marketing and blending them with modern and future concepts.
A key text for bothundergraduate and postgraduate marketing programmes.
Licens varighed:
Bookshelf online: 5 år fra købsdato.
Bookshelf appen: ubegrænset dage fra købsdato.
Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 2 sider kan printes ad gangen
Copy: højest 2 sider i alt kan kopieres (copy/paste)
Bookshelf online: 5 år fra købsdato.
Bookshelf appen: ubegrænset dage fra købsdato.
Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 2 sider kan printes ad gangen
Copy: højest 2 sider i alt kan kopieres (copy/paste)
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