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Viser: Strategic Management: a Competitive Advantage Approach, Concepts and Cases, Global Edition
Strategic Management: a Competitive Advantage Approach, Concepts and Cases, Global Edition
Fred David og Forest David
(2016)
Sprog: Engelsk
Detaljer om varen
- 16. Udgave
- Paperback: 688 sider
- Udgiver: Pearson Education, Limited (Oktober 2016)
- Forfattere: Fred David og Forest David
- ISBN: 9781292148496
For courses in strategy.
A Practical, Skills-oriented Approach to Strategic Management
In today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The 16th Edition has been thoroughly updated and revised with current research and concepts. This edition includes 30 new cases and end-of-chapter material, including added exercises and review questions.
2. Outside-USA Strategic Planning
3. Ethics, Social Responsibility, and Sustainability
4. Types of Strategies
5. Vision and Mission Analysis
6. The Internal Audit
7. The External Audit
8. Strategy Generation and Selection
9. Strategy Implementation
10. Strategy Execution
11. Strategy Monitoring Appendix Guidelines for Case Analysis