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Viser: Strategy - An International Perspective
Strategy
An International Perspective
Bob De Wit og Ron Meyer
(2020)
Sprog: Engelsk
Cengage Learning
849,00 kr.
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Detaljer om varen
- 7. Udgave
- Hardback: 848 sider
- Udgiver: Cengage Learning (Marts 2020)
- Forfattere: Bob De Wit og Ron Meyer
- ISBN: 9781473765856
The philosophy at the heart of Bob de Wit���s landmark text Strategy is that an understanding of the topic can only be gained by exposure to the many opposite perspectives in the field. Recognizing that there is no simple answer to the question of ���what is strategy���, the author navigates readers through contrasting viewpoint readings to encourage discussion and debate, and illustrative cases to acknowledge the importance of strategy in the world of business. Placing the student at the centre of the strategy debates encourages the qualities of creativity, flexibility, independence and analytical depth that are needed to become a strategic thinker.
Section I Strategy1.Introduction2.Strategizing3.Missioning and visioningSection II Strategy Content4.Business level strategy
5.Corporate level strategy
6.Network level strategySection III Strategy Process7.Strategy formation8.Strategic change9.Strategic innovationSection IV Strategy Context10.The industry context
11.The organizational context
12.The international contextSection V Cases1 Zara: Fast fashion in the digital age2 Bitcoin: A disruptive innovation or a bubble set to burst?3 Compassion vs competitivenessdilemma at Novo Nordisk 4 Amazon.coms business model and its evolution 5 Alphabet Inc.: Reorganizing Google6 Renault-Nissan alliance: Will further integration create more synergies? 7 Time for a change at The Change Foundation8 Federated Co-Operatives Limited: Change management 9 Netflix Inc. 10 Tesla Motorsbusiness model configuration 11 Ricardo Semler: A revolutionary model of leadership 12 Huayi Brothers: Strategic transformation
5.Corporate level strategy
6.Network level strategySection III Strategy Process7.Strategy formation8.Strategic change9.Strategic innovationSection IV Strategy Context10.The industry context
11.The organizational context
12.The international contextSection V Cases1 Zara: Fast fashion in the digital age2 Bitcoin: A disruptive innovation or a bubble set to burst?3 Compassion vs competitivenessdilemma at Novo Nordisk 4 Amazon.coms business model and its evolution 5 Alphabet Inc.: Reorganizing Google6 Renault-Nissan alliance: Will further integration create more synergies? 7 Time for a change at The Change Foundation8 Federated Co-Operatives Limited: Change management 9 Netflix Inc. 10 Tesla Motorsbusiness model configuration 11 Ricardo Semler: A revolutionary model of leadership 12 Huayi Brothers: Strategic transformation
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