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Viser: The Four Stages of Highly Effective Crisis Management - How to Manage the Media in the Digital Age, Second Edition
The Four Stages of Highly Effective Crisis Management
How to Manage the Media in the Digital Age, Second Edition
Jane Jordan-Meier
(2018)
Sprog: Engelsk
CRC Press LLC
584,00 kr.
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Detaljer om varen
- 2. Udgave
- Hardback: 320 sider
- Udgiver: CRC Press LLC (December 2018)
- ISBN: 9781482231847
From the Japanese tsunami and Boston Marathon bombings to the Arab Spring in the Middle East, social media has proven its power to save lives. The second edition of this acclaimed text examines how rapidly evolving social media and Web 2.0 technologies have changed the crisis management landscape. New information in this edition includes how to keep an "incident" from becoming a "crisis," how to properly handle criticism, brand management, and crowdsourcing. With case studies drawn from recent news events, the book provides the techniques required to communicate effectively and avoid potential bad press that could result from information mismanagement.
Selected Table of Contents to come.
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